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The Bulls are on the transfer once more, clad with twirly black mustache decals within the identify of males’s well being initiatives. Lamborghini introduced its full help of the Movember initiative, an annual occasion that includes the rising of mustaches to lift consciousness for males’s well being initiatives. This Bull Run is an opportunity for Lamborghini house owners and company to lift cash for, promote, and help causes like psychological well being and suicide prevention, together with the battle towards cancers particular to males.
Final yr, 1,500 Raging Bulls around the globe lined as much as promote Movember, marking the biggest gathering within the historical past of the model. Within the U.S. alone, 92 Lamborghini sellers in 22 states participated within the parade with a complete of 600 automobiles. The U.Ok. hosted the second-largest rally with 200 mustache-adorned Lamborghini fashions on their technique to Blenheim Palace in Oxfordshire.
Within the Blue Ribbon Zone
Beginning November 5, throughout 5 continents, Lamborghini house owners will fireplace up their V8s, V10s and V12s with a collective sound that vibrates each bone to advertise the nonprofit. Even the mainstream Urus, designed to faucet into the booming SUV market and entice extra girls and households, emits a pleasant roar whereas it’s zooming down the street. The Italian high-end model hasn’t been in a rush to embrace the motion to all-electric automobiles, as a substitute planning for a hybrid within the close to time period and an EV estimated to launch by 2030.
We’ll be collaborating within the rally this yr behind the wheel of a 2023 Lamborghini Huracán Tecnica, testing out Sant’Agata’s latest model of the roaring supercar. The Tecnica (Italian for “method”) harnesses the essence of the uncooked energy of the track-focused Huracán STO and tames it only a wee bit to present it higher street manners. We’ll relish the possibility to search out out the place decorum meets the sting of Lamborghini’s tiger-by-the-tail legacy.
What’s Movember anyway?
Movember, which makes use of a mustache as its iconic image, was established in 2003 and raises funds to “ship modern, breakthrough analysis and help packages that allow males to reside happier, more healthy and longer lives.” It is an initiative you may help just by rising a mustache of your individual.
Historically, the share of male supercar consumers could be very excessive — and partnering with the Movember group is smart. From a advertising perspective, Lamborghini is concentrating on its largest fan base, and the Raging Bull will get an opportunity to help males who’re consumers and fanatics.
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