Klarna launches new creator options and shoppable video • TechCrunch

As customers flip to content material creators to affect their on-line buying habits, Klarna, the purchase now, pay later platform, at present launched a brand new Klarna Creator app for retailers and influencers to collaborate on model campaigns and to trace earnings, efficiency and gross sales.

Klarna’s creator platform permits over 50,000 vetted creators to have entry to main manufacturers and retailers. Retailers can use the app to direct message a creator they wish to associate with and ship them merchandise for content material. The app additionally has a monitoring function to observe gross sales and commissions. The brand new creator device is on the market for desktops, iOS units and Android units.

Individually, the corporate additionally introduced new options and updates to its Klarna platform, which rolled out to the U.S. at present. These embody shoppable video content material, a brand new search and discovery device, in addition to a donations function and an upgraded CO2e tracker.

Over 150 million world customers use Klarna’s platform for its versatile fee choices. Customers can store from 400,000 retailers on the app whereas having the selection to pay instantly, pay later or pay over time.

With at present’s announcement, the Sweden-based firm hopes to maneuver past being only a fee platform however a spot for customers to look and uncover, for influencers to create content material and for retailers to advertise their merchandise.

“Seventeen years in the past, Klarna began as a spot the place you may pay…With this newest product launch, we strengthen our place as a real buying utility for customers and a development associate for retailers and lay the groundwork for a brand new period of buying the place the whole thing of the world’s commerce will probably be condensed into one single level,” Klarna co-founder and CEO Sebastian Siemiatkowski advised TechCrunch.

Probably the most notable function added to Klarna’s platform is the “Watch and store” widget. In keeping with Klarna’s 2022 Vacation report, 65% of Gen Z favor video content material when buying on-line. So, as Gen Z customers flip to video-based platforms like TikTok and Instagram, customers can even go to Klarna for video content material that’s particularly tailor-made for buying and discovering merchandise by well-known manufacturers.

At launch, 70 cosmetics manufacturers use the function, equivalent to Haus Labs By Woman Gaga, e.l.f. Cosmetics, Keys Soulcare and extra, with movies on the app starting from unboxings, tutorials and evaluations. Customers can even save movies of manufacturers they like or add them to their wishlists.

Since gentle launching “Watch and store” three months in the past, the manufacturers “see a median click-through fee 3x increased than click-through charges of social media platforms,” Siemiatkowski claimed.

The brand new search and evaluate device permits customers to lookup what merchandise are on sale, the bottom worth, rankings, rankings, delivery choices and what’s in inventory. Customers can even use automated coupons at check-out to save lots of much more cash.

Klarna can be increasing its sustainability efforts with an upgraded CO2 tracker and a brand new donations function. The tracker shows emissions from over 50 million merchandise, bringing extra consciousness to carbon footprints. Customers can use the donations function to donate merchandise to high-impact organizations.