Kia’s “Silent” EV6 GT Business Tries To Spin Truth That EVs Sound Actually Boring

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“You recognize, I by no means thought I’d say a 9-second quarter mile can be slightly underwhelming, however there’s no drama.”

Automotive &Driver video man Carlos Lago’s feedback after blasting down a makeshift dragstrip in a Tesla Mannequin S Plaid in opposition to a Suzuki Hayabusa superbike completely summed up the issue dealing with the businesses attempting to promote electrical automobiles to gas-loving gearheads (for the file the bike rider discovered it loads thrilling, regardless of shedding).

Going quick is simply a part of the joy equation, and whereas EVs can definitely speed up rapidly, with none gearchanges to jolt your head or busy your arms, and most of all, with none noise to talk of, they’ll really feel fairly boring as soon as the preliminary novelty has worn off.

Associated: Watch Kia’s EV6 GT Electrical Automotive Eat A Ferrari, Lamborghini, AMG And Porsche In A Drag Race

That’s the uncomfortable fact (and a 9-second quarter mile is fairly uncomfortable, regardless of how quiet) that Kia tries to sort out with its newest commercial for the EV6 GT. The GT is the halo mannequin within the EV6 vary, a 576 hp (585 PS) household crossover that thinks it’s a supercar – however feels like a futuristic golf kart. The twin-motor drivetrain shares 545 lb-ft (740 Nm) between all 4 wheels, which is sufficient to ship Kia’s quickest ever manufacturing automobile to 60 mph (96 km/h) in 3.4 seconds and on to a 161 mph (259 km/h) high pace.

Kia already showcased the GT’s efficiency final yr when it launched a movie of the sedan losing a load of B-team exotics in a drag race, however this time it’s taken a distinct tack. Referred to as “Silence is Highly effective”, the advert spot pairs the EV6 GT with Kris Martin, a hearing-impaired NASCAR and Le Mans driver and former kart champion in an try to persuade us that efficiency automobiles don’t must have loud, revving engines.

“I don’t want noise to inform me one thing is quick,” Martin says. “I’ve been deaf since I used to be born. It taught me one factor: silence is highly effective.”

However is it highly effective sufficient to steer you out of your combustion automobiles? Depart a remark beneath and tell us what you consider Kia’s try to spin the sound challenge.

 

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