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A robust October of gross sales progress has seen Kia overtake Mitsubishi on the year-to-date gross sales charts, and catapult into third place general with two months to run.
The quickly rising Kia bought 66,580 autos right here to the top of October, up 14.5 per cent. That’s behind second-placed Mazda (79,669) and forward of Mitsubishi (66,505), Kia’s majority shareholder Hyundai (63,392), and Ford (53,298).
Ten years in the past, Kia’s market share in Australia was 2.6 per cent, whereas now it sits at 7.4 per cent – nearly tripling its slice of the piece within the meantime.
The Korean model sits second general in passenger automotive gross sales (28,492 models YTD) trailing solely Toyota (31,278). It’s additionally fifth within the SUV market with 38,088 gross sales, behind Toyota, Mazda, Mitsubishi and Hyundai.
Impressively sufficient Kia is the one prime six model with none mild industrial autos in its vary – which means it solely competes in 70 per cent of the overall market. If it does discover a technique to get its fingers on a ute like this one, be careful Mazda…
Kia’s top-seller this yr has been the brand new Sportage medium SUV (15,497 models), forward of the Cerato small automotive (11,558). Subsequent are the Seltos (7803) and Stonic (7582) compact SUVs.
Kia additionally sits on the prime of a number of mannequin segments together with Micro Vehicles, the place its Picanto has a staggering 77.5 per cent phase share. Those that purchase Picantos, typically P-platers, are nice prospects as a result of you’ll be able to construct model loyalty with them over time.
Kia additionally sits atop the people-mover market with the dominant Carnival, which has 72.9 per cent phase share as competitors dries up. At a lower-volume degree the Kia Stinger (2054) dominates the Giant Automotive < $70k phase with 76.4 per cent share.
On a aspect observe, take a look at our latest story outlining the progress Kia has made catching as much as, and overtaking, Hyundai’s gross sales in Australia.
| BRAND | SALES JAN-OCT | CHANGE |
|---|---|---|
| Toyota | 194,669 | 1.3% |
| Mazda | 79,669 | -10.2% |
| Kia | 66,580 | 14.5% |
| Mitsubishi | 66,505 | 18.0% |
| Hyundai | 63,392 | 5.2% |
| Ford | 53,298 | -10.8% |
| MG | 38,891 | 21.5% |
| Isuzu Ute | 30,020 | -2.5% |
| Subaru | 28,264 | -10.3% |
| Volkswagen | 24,842 | -29.5% |
MORE: Kia’s fast progress tracked, because it overtakes Hyundai in Australia
MORE: Kia launching two electrical utes, amongst 14 new EVs by 2027
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