Jeli.io retains rolling with free Slack incident response bot and new funding • TechCrunch

Nearly each firm goes to face a catastrophic incident sooner or later the place a key a part of the system goes down, and it’s worthwhile to know not solely how one can reply within the second, however how you determine what occurred when it’s over.

Jeli.io is an incident response startup from former Netflix and Slack engineer Nora Jones. She launched the startup as a approach to assist firms benefit from what she realized from her life within the incident response trenches and supply a single place to collect data for an incident autopsy.

At present the corporate introduced a $15 million Collection A and a brand new free Slack incident response bot that helps customers reply to an incident rapidly in Slack.

“Our pondering with the incident response bot is that it shouldn’t be one thing that you simply pay for. You perceive your group greater than anybody else. That device just isn’t going to grasp your group utterly for you. And so we’re automating the incident coordination elements in Slack, and we’re going to provide that to you without cost, and it’s at all times going to be free,” she stated.

However whereas Slack is an efficient place to start out, she sees incident overview as one thing that ought to occur in a separate, purpose-built device like Jeli, which provides groups the instruments to determine what occurred and in the end stop the same incident from occurring once more.

In Jones’ view, it’s not about discovering somebody accountable, or at the least shouldn’t be, a lot as discovering out how one can repair techniques that permit errors to occur. “And so as an alternative of asking, who did this, our platform asks you the way was it attainable to do that? As a result of if one individual did it, somebody is certain to do it once more,” Jones stated.

She stated reacting to a scenario by firing somebody or by taking permissions away or by gating issues, are literally band-aid options. The aim is to grasp the underlying systemic issues that allowed the incident to occur within the first place.

Jones says they use refined language variations within the device like calling incidents alternatives as a result of they offer you a chance to study what occurred and stop that from occurring once more.

The corporate has grown its buyer base and income 10x, since we final spoke on the time of the corporate’s seed spherical in 2020. She says that in right now’s financial local weather, she tries to border the device round saving cash. Incidents price cash by way of downtime, personnel fixing them, and enterprise post-mortems, and the extra effectively you possibly can deal with every a part of this course of, the cheaper it’s going to be, she argues.

The corporate has over 20 staff, up from 6 on the time of the seed spherical. She understands the significance of variety and inclusion, particularly as a feminine founder, who has skilled being one of some girls engineers within the room.

“With the intention to construct a various crew, it’s worthwhile to present you’re making a studying setting. It’s worthwhile to present that you simply’re creating an setting that cares about difficult folks, but in addition making them be happy to make errors, which includes psychological security,” she stated.

She provides {that a} large a part of what the corporate’s product does is wanting on the system quite than taking a look at particular person folks. “And over time, what that finally ends up attracting is a extra various workforce too. So sure, it’s necessary to me and we have now a very various crew, and a variety of that has occurred simply by how we’re finishing up our enterprise.”

The $15 million Collection A was led by Addition with participation from present traders Boldstart Ventures, Heavybit, and Harrison Metallic.