Jeep Enlists Derek And Hannah Jeter To Star In World Sequence Grand Wagoneer Spot

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Famed tennis participant, vogue mannequin, and TV host Hannah Jeter and her husband, hall-of-fame New York Yankees quick cease Derek Jeter, have signed an settlement to be long-term spokespeople for the Jeep Grand Wagoneer.

The primary fruits of this collaboration can be broadcast in a 60-second launch spot referred to as “Eyes Broad Open” that may debut in the course of the first sport of the MLB World Sequence tonight. The collection sees the Philadelphia Phillies play the Houston Astros.

Shorter 30- and 15-second variations of the advert will subsequently run throughout a number of media platforms, together with on TV, on social media, and digital media platforms. Nonetheless advertisements primarily based on the identical idea may also run in printed media.

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Household is without doubt one of the massive themes operating by the video, due to the Grand Wagoneer’s scale. Stellantis says it turned to the Jeter household as a result of it has used social media to nice impact to point out its time collectively, together with journeys to Miami, New York, and extra.

“Household means the whole lot to each Hannah and me,” mentioned Derek Jeter. “Valuing the time we spend collectively and dealing to attain the objectives we set collectively are critically necessary, and people are priorities which have been imprinted on me from the instance my dad and mom set. I used to be raised in a metropolis not removed from the place the Grand Wagoneer is in-built Michigan, and this partnership means so much to me to faucet into that wealthy historical past and share it with our kids.”

The video additionally performs on themes of success and the way a luxurious car just like the Grand Wagoneer is indicative of that success. The “Eyes Broad Open” title refers back to the car’s skill to permit drivers to expertise the American dream of their waking life.

“Wagoneer is steeped in American historical past, expertise, and class, that helps our prospects’ lively way of life” mentioned Jim Morrison, senior vice chairman and head of Jeep model North America. “The Grand Wagoneer Obsidian pushed by Derek and Hannah Jeter, embodies American authenticity with an inside that has artisan ranges of expertise. And with the all-new Hurricane Twin Turbo 510 engine, delivering 510 horsepower [380 kW/517 PS] and 500 lb.-ft. [678 Nm] of torque, the Grand Wagoneer affords the facility, vary and dynamics that everybody, together with certainly one of America’s most celebrated ballplayers, can actually admire.”

You possibly can watch the total 60-second spot, which was created in partnership with the Highdive company in Chicago, above.

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