Jack Dorsey Launching A New App As Elon Musk Takes Over Twitter

As Elon Musk settles in as Twitter’s new proprietor, Jack Dorsey is constructing a brand new social community. 

The Twitter co-founder, who stepped down as CEO in Nov. 2021, and left the board of administrators six months later, has now turned his focus to a brand new enterprise: Bluesky Social, a decentralized social community protocol.

And in accordance with Dorsey, Bluesky won’t be competing with Twitter within the conventional sense, as he famous not too long ago that the app will as a substitute be “a competitor to any firm making an attempt to personal the underlying fundamentals for social media or the information of the folks utilizing it.”

The corporate not too long ago laid out its imaginative and prescient for the platform sharing precisely what to anticipate from this latest social community.

“The World-Large Net would not have been a lot enjoyable if it had been created with no browser, and the identical goes for the AT (Authenticated Switch) protocol,” the corporate wrote on Twitter on Oct. 18. “So we’re additionally constructing a social utility known as Bluesky.”

What does this imply? Bluesky will permit social media customers to be in full management of their algorithms. 

“Algorithms dictate what we see and who we will attain,” the Bluesky team wrote in a separate tweet. “We should have management over our algorithms if we will belief in our on-line areas.”

However do not anticipate Bluesky to attempt to compete with Twitter. As Dorsey said in a Dec. 11 tweet, “The aim is for Twitter to finally be a shopper of this commonplace.”