Indian e-commerce large Flipkart launches metaverse purchasing expertise • TechCrunch

Flipkart has launched a metaverse house for shoppers to find and store new merchandise, the most recent guess from the Indian e-commerce large because it experiments with web3 choices to supercharge its buyer expertise.

The Walmart-backed Bengaluru-headquartered agency has partnered with eDAO, a Polygon-incubated agency, to launch the metaverse providing, which it’s calling Flipverse. The providing is within the pilot stage and aimed to garner curiosity through the festive season this month.

On Flipverse, which matches stay on Flipkart’s Android app Monday, the corporate is providing “gamified, interactive and immersive” experiences for shoppers the place they are going to be capable of acquire the corporate’s loyalty factors — Supercoins — in addition to digital collectibles from companion manufacturers.

At a briefing Monday, Flipkart mentioned “a variety of manufacturers” together with Puma, Noise, Nivea, Lavie, Tokyo Talkies, Campus, VIP, Ajmal Perfumes and Himalaya are partnering to arrange expertise theaters on Flipverse.

“The concept is to have thousands and thousands of customers expertise Flipverse and open the doorways to the way forward for purchasing,” the corporate mentioned.

“Whereas we’ve got solely simply begun to scratch the floor of what’s attainable within the metaverse, we see e-commerce as one of many killer use instances. Combining prime manufacturers with Flipkart’s e-commerce experience in a digital atmosphere stands to revolutionize on-line retail as we all know it. Flipverse might be a vibrant, seen expression of the metaverse, and I’m proud that this activation is going down on Polygon,” mentioned Sandeep Nailwal, co-founder of Polygon, in a press release.

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