Hyundai Motor is tying up with Italian designer Giorgetto Giugiaro to carry again the 1974 Pony Coupe Idea

Seoul-based automaker Hyundai Motor Firm is working with Italian design agency GFG Type—led by father and son duo Giorgetto and Fabrizio Giugiaro—to rebuild the 1974 Pony Coupe Idea that was launched on the Turin Motor Present. In accordance with the corporate, the idea design additionally served as an enormous supply of inspiration for Giugiaro’s work on the DeLorean DMC 12 that debuted in 1983 and was famously used within the ‘Again to the Future’ motion pictures (1985-90).

“We’re completely thrilled to welcome Giorgetto and Fabrizio to Seoul for this uncommon event and we look ahead to collaborating with them and GFG Type on this extraordinary design mission,” stated CCO Luc Donckerwolke. “Not solely does this mission maintain historic worth, nevertheless it additionally represents a cross-cultural change that might pave the best way for extra collaborations down the street,” he added.

Because the story goes, in 1974, when Hyundai Motor was nonetheless in its early days of auto manufacturing, the corporate’s executives contacted Giorgetto Giugiaro to suggest work on designing Hyundai’s first unbiased mannequin and Korea’s first mass-produced automobile. “On the time, there was no car design and styling functionality in Korea, so Hyundai Motor commissioned Giugiaro to design, make blueprints and construct 5 prototypes, one among which was a coupe. Within the strategy of designing and prototyping, Hyundai determined to indicate the Pony and Pony Coupe on the Turin Motor Present to advertise the model’s debut within the world market,” the corporate stated. 

“I designed the Hyundai Pony after I was nonetheless a younger designer firstly of my profession. I felt very proud that I used to be accountable for making a car for a corporation and nation that was about to tackle a fiercely aggressive world market. Now, I’m deeply honored that Hyundai has requested me to rebuild it for posterity and as a celebration of the model’s heritage,” Giugiaro stated about his authentic design. 

Identified for its wedge-style nostril, round headlamps and origami-like geometric strains, the Pony Coupe was supposed for North American and European markets, however the mission got here to a cease in 1981 simply earlier than mass manufacturing amid opposed world financial setting. It helped kickstart the Korean automotive business by immediately influencing Hyundai’s first unbiased manufacturing fashions below its Pony nameplate, which ran from 1975 to 1990 and have been bought all over the world.
 
In 2019, Hyundai Motor took inspiration from the unique Pony for the ‘45’ idea automobile, which immediately influenced the IONIQ 5, which debuted two years later. In 2021, Hyundai reinterpreted the unique Pony manufacturing automobile as a restomod electrical car idea. And, in 2022, Hyundai nodded to the coupe idea but once more with its crowd-pleasing N Imaginative and prescient 74 hydrogen-hybrid ‘rolling lab’ improvement car.

“The unique Pony and Pony Coupe Idea have been a kind of uncommon creations that influenced the designs of not only one however a number of manufacturing and idea automobiles, together with our award-winning IONIQ 5 and attention-grabbing N Imaginative and prescient 74,” stated EVP SangYup Lee. “Because the authentic idea automobile not exists, we have commissioned Giorgetto Giugiaro to rebuild it primarily based on our design philosophy, ‘Shaping the longer term with legacy,'” he added.

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