Homa raises one other $100 million for its data-driven cellular gaming instruments • TechCrunch

French startup Homa has raised a $100 million Sequence B funding spherical. Quadrille Capital and Headline are main the spherical. Homa companions with indie cellular recreation studios in order that their video games are completely optimized to turn out to be successful recreation on the App Retailer and Google Play.

In different phrases, Homa builds instruments that assist third-party builders construct video games. The rationale for that’s that it has turn out to be extremely difficult to face out once you construct a hypercasual, informal or board recreation with a small dev crew.

Different traders within the Sequence B embrace Northzone, Material Ventures, Bpifrance, Eurazeo and Singular. With Voodoo, Homa is among the firms which have turned cellular gaming growth right into a methodical, data-driven course of.

Homa’s software program growth package (SDK) helps you monitor varied metrics because of built-in analytics options. It may be essential if you wish to enhance session occasions, retention after at some point, seven days or 28 days. Homa additionally fosters A/B testing at scale to optimize person engagement.

After that, Homa helps you monetize with adverts. The SDK provides you instruments to trace monetization metrics, similar to the price per set up in comparison with the eCPM. This manner, Homa can run predictable advert campaigns that may develop a recreation’s person base and finally generate extra income.

The corporate’s metrics are thoughts boggling. Since 2018, Homa has printed 80 video games and attracted one billion downloads. Total, the corporate has raised $165 million and now works with 160 individuals.

Up subsequent, Homa desires to discover web3 and the world of NFTs. It has began collaborating with Sorare and it has formidable plans for its assortment of video games going ahead.

The startup desires to construct a universe of interconnected video games with digital worlds and characters owned by creators and gamers — a form of Homa metaverse. Even when that plan doesn’t pan out, evidently Homa is heading in the right direction with its recreation publishing instruments — and it now has extra money to speculate to enhance its tech stack.