Hollywood Publicity Agency The Lede Firm Opens London Workplace – Deadline

EXCLUSIVE: Hollywood publicity agency The Lede Firm is increasing internationally with the launch of a London workplace.

The UK footprint marks the corporate’s first abroad outpost and the hub will service Lede’s purchasers throughout vogue, way of life, magnificence, tech, leisure, design and client merchandise.

Whereas the preliminary focus can be on luxurious and way of life comms the plan is to rent devoted movie and TV employees within the close to future. Main the London workplace can be Darren Howells, previously Model Engagement Director at Brown’s in London. The inventive PR and communications director has labored in model partnerships and celeb seeding within the luxurious and way of life sector.

Lede reps purchasers together with Amy Schumer, Camila Cabello, Cara Delevigne, Charlize Theron, Emma Stone, Gael Garcia Bernal, Grimes, Halle Berry, Halsey, Jennifer Garner, Jessica Biel, Girl Gaga, Mary J. Blige, Penelope Cruz, Reese Witherspoon, Rihanna, Shakira, Nameless Content material, Candle Media, Whats up Sunshine, Larger Floor, Illumination, Stay Nation, Univision, ONE Marketing campaign, the International Fund, Thom Browne, Altuzarra, Kenzo, PANGAIA, Savage x Fenty, Tony’s Chocolonely, Blue Bottle Espresso, Essence Ventures, Audi, Violet Gray and WhatsApp.

The LA and New York-based firm helped market WhatsApp’s first brief movie starring Giannis Antetokounmpo.

“Broadening our world footprint has all the time been a strategic a part of our firm imaginative and prescient. Opening our first worldwide workplace in London was a pure subsequent step, permitting us to develop providers globally for our present purchasers and bolster our Model division portfolio throughout the UK and European markets. London, like New York and Los Angeles, has all the time had an incredible affect on world tradition and we’re thrilled to now have a house there,” stated Christine Su, who oversees Lede’s Model division.

Launched in 2018, Lede’s co-CEOs are Amanda Silverman, Christine Su, Meredith O’Sullivan and Sarah Rothman.