Gopuff delivers on Goodnow, its new well being, wellness non-public label providing • TechCrunch

Gopuff added one other non-public label to its arsenal of choices, this time within the well being and wellness area with Goodnow, the corporate introduced Monday.

The Philadelphia-based instantaneous grocery supply firm is beginning with merchandise like over-the-counter drugs for ache, allergy, chilly, flu and sinus aid, in addition to first assist objects, sleep aids and diagnostic take a look at kits. Nevertheless, search for objects, together with electrolyte drinks, bandages, antihistamines and antacids, to be supplied nationwide within the coming months, the corporate stated. Gadgets are produced and managed in line with high quality requirements and manufactured in third-party good manufacturing practice-certified services.

Goodnow, which was in growth for over a 12 months, follows a bevy of personal label manufacturers. Its first, Mainly, a snack line launched in January, noticed 150% development in gross sales since April, the corporate instructed TechCrunch through e mail. Then got here fresh-made pizza model, The Imply Tomato, adopted by a plant-based snack collaboration with NBA participant Chris Paul referred to as Good Eat’n, which launched in September.

The corporate stated the well being and wellness trade was a pure subsequent step for it and instantaneous supply general. Not solely is it an enormous trade poised to develop to over $1 trillion globally, however when surveyed, clients expressed curiosity in buying over-the-counter medicines from Gopuff particularly, the corporate stated. It additionally noticed gross sales of those varieties of things enhance over 130% in 2022 after rising 200% in 2021.

Gopuff, which has plans to develop its non-public label portfolio, is in a very good place to launch extra verticals and can proceed to observe its clients’ wants and consider alternatives accordingly, the corporate stated.

In the meantime, the corporate, co-founded by CEOs Yakir Gola and Rafael Ilishayev in 2013, has not been proof against a number of the quick-commerce slowdown of late.

In Could, Ingrid Lunden reported that the corporate tapped former Disney CEO Bob Iger as its latest investor and advisor and bought affirmation that Gopuff laid off 3% of its workers, or 450 individuals, earlier this 12 months. She famous that the corporate stated the addition of Iger, “is coming at a fairly essential time for the corporate and the broader class of commerce.”

The corporate was valued at $15 billion in 2020 and raised over $1 billion in 2021, however pulled out of Spain to deal with extra profitable markets, just like the U.Okay., after lower than a 12 months serving Europe. It additionally mentioned a mid-2022 public itemizing, however Lunden reported in Could that these plans appeared to be on maintain after the general public markets stalled out. The corporate declined to offer an replace on its IPO plans.