Categories: Business

GM’s Chevrolet Trax crossover comes with new tech, design, cheaper price

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2024 Chevrolet Trax ACTIV

GM

DETROIT — Basic Motors on Wednesday revealed a brand new model of its Chevrolet Trax — the model’s entry-level crossover — with new applied sciences and a extra aggressive design, and at a cheaper price than the present car.

The compact is vital to attracting and retaining cost-conscious patrons for the Detroit automaker, as pursuits charges rise and costs of latest automobiles proceed to interrupt information. The Trax additionally acts as a so-called “gateway car” for customers to maneuver into the model’s bigger, costlier crossovers and SUVs, in keeping with executives.  

“This can be a nice alternative for us with of us on the low finish of the market,” Chevrolet Vice President Scott Bell mentioned throughout a media briefing. “This can be a car that, we quote, ‘Has the whole lot you want and nothing you do not.'”

The beginning pricing of the 2024 Trax will likely be $21,495 for an LT trim, which is $1,400 lower than the present mannequin. The very best beginning value will likely be $24,995, with further trims in between. The one Chevrolet car cheaper than the Trax is the a lot smaller Spark hatchback, which begins at underneath $15,000. All pricing consists of necessary vacation spot costs.

The redesigned Trax is anticipated to go on sale subsequent spring. It will likely be produced at a GM plant in South Korea, the place the present mannequin is constructed.

The car will likely be powered by a 1.2-liter turbocharged, three-cylinder engine that may produce a GM-estimated 137 horsepower and 162 pound-foot of torque. Commonplace and non-obligatory add-on options on the redesigned Trax embody bigger management and data screens, wi-fi Android Auto and Apple CarPlay, energetic noise cancellation, computerized emergency braking, blind zone monitoring and adaptive cruise management.

The 2024 Trax options styling that debuted on the midsize 2019 Chevrolet Blazer and reappeared on the Chevy Trailblazer, one other compact crossover. The Trax is longer, decrease and wider than the present mannequin — extra in keeping with the pricier Trailblazer.

Executives anticipate the redesigned Trax to help in rising the model’s greater than 10% market share within the smaller crossover phase. Chevrolet expects the redesigned Trax to turn into the third bestselling car within the model’s lineup, behind the Silverado full-size pickup and compact Equinox crossover. These automobiles sometimes promote a whole bunch of hundreds of items a yr.

“We forecast lots of development right here,” mentioned Steve Majoros, vp of Chevrolet advertising. “There’s nonetheless lots of people who desire a automobile of this type of dimension, proportion and value level.”

GM on Wednesday did not introduced any electrical or hybrid fashions, regardless of the corporate’s plans to solely provide electrical automobiles by 2035.

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