GM emblems GMC Granite identify for fifth time

Common Motors has utilized to trademark the GMC Granite identify, which originated with a 2010 idea automotive, for a fifth time.

An utility was filed Sept. 30 with the US Patent and Trademark Workplace (USPTO). GM final trademarked the GMC Granite identify in 2019; a spokesperson mentioned on the time that the automaker recordsdata emblems for a wide range of causes with out mentioning any potential use for the identify on manufacturing autos.

Unveiled on the 2010 Detroit auto present, the GMC Granite idea was a small boxy hatchback that appeared influenced by the Scion xB and Kia Soul, which had only in the near past debuted. The Granite was initially meant to be a Pontiac earlier than that division was scrapped throughout GM’s bailout and chapter restructuring.

Rumors continued that GMC would introduce a manufacturing Granite, fed by trademark filings in 2010 and 2015 following the unique submitting in 2009, which trademarked the identify to be used on the Detroit idea.

The truth that these earlier submitting did not result in a manufacturing automobile carrying the Granite nameplate exhibits that followers should not learn an excessive amount of into this newest submitting. Automakers typically trademark names to guard mental property, whether or not they plan to make use of it or not. That is typically the case with heritage names like Ford Thunderbird and Toyota Celica, each of that are frequently re-trademarked. It is potential that is what GM is doing with the GMC Granite identify as nicely.

Whereas the idea’s styling is now greater than a decade previous, GMC nonetheless has a slot in its lineup for a equally sized crossover. The truck-and-SUV model does not have a counterpart to the Chevrolet Trailblazer and Buick Encore GX but.