Freeform Introduces New Brand – Deadline

There most likely has been no different tv community that has modified its model id extra instances than Freeform. Beginning as CBN Satellite tv for pc Service 45 years in the past, it was subsequently renamed CBN Cable Community, CBN Household Channel, The Household Channel, Fox Household Channel and ABC Household till Disney’s younger-skewing community adopted its present Freeform moniker in 2016.

The model transformation didn’t finish there. Two years after ABC Household grew to become Freeform with a multi-color lettering (Backside proper within the picture above), the emblem underwent a radical transformation with an emphasis on the 2 “F”s and the introduction of a tagline, “a little bit ahead” (High proper). Each redesigns had been finished beneath former Freeform President Tom Ascheim, who departed in 2020.

Two years into her tenure as Freeform President, Tara Duncan is placing her personal stamp with a model refresh.

A brand new brand, which once more marks a major departure from its predecessors, launched in early September with the premiere of The Come Up. It’s retaining the concentrate on the 2 “F”s however the similarities finish there, with a distinct colour palette and fonts. (Left within the picture above).

“Our new look was impressed by the concept that our viewers is continually evolving and at all times forming and we wished our look to replicate that notion,” stated Joe Ortiz, SVP Content material Advertising and marketing, Freeform. “When in movement, the emblem is transformative and divulges itself to the viewer, creating a way we’re by no means static and at all times rising.”

On the brand new look, Freeform’s advertising and marketing crew labored with design agency Collins.

“Tara, Joe and crew did a incredible job refreshing the Freeform graphics,” stated Debra O’Connell, president, Networks, Disney Media & Leisure Distribution. “Our viewers are younger, irreverent and in some ways they’re at instances of their lives the place they’re additionally evolving. This inventive is recent, vigorous and exudes a dynamic power that we expect speaks completely to Freeform followers.”