Ford Ranger Will get Rusty Makeover To Promote Off-Street Motorbike Rally

One-off creations are frequent within the auto trade, particularly for promotional functions. Branding is king, and automakers usually collaborate with different corporations for shared occasions. Ford Brazil just lately partnered with the Australian way of life model Deus Ex Machina to create a singular Ranger with a rusty patina.

It is referred to as “Rusty Blue,” and the pickup sports activities a pale blue exterior coloration with gashes of rust poking by means of, giving the truck a rugged and worn look. The aged look actually attracts one consideration, however Deus Ex Machina made different upgrades to the Ranger.

The approach to life model, identified for its attire and customized bikes, additionally added a roof rack, fog lights, a sport bar, and a few Deus Ex Machina branding beneath Ford’s blue oval on the tailgate and elsewhere on the truck. Inside, it seems that the truck receives customized door playing cards and different upgrades from the Austrian firm.

That is the primary collaboration between Ford and Deus Ex Machina, which made its debut on the Swank Rally Brazil, an off-road bike competitors for classic and trendy bikes. The partnership is a part of a method that creates distinctive public experiences for folks. On the rally, Ford supplied Ranger check drives, permitting folks to get behind the wheel of an FX4 and Restricted vehicles. Now that the rally is over, Deus Ex Machina will show Rusy Blue in its São Paulo retailer in Brazil.

“The partnership with Deus Ex Machina is a part of Ford’s positioning as a premium off-road model, related with a brand new viewers of lovers who’re lively and search extra challenges, achievements, and unique experiences,” stated Fabrizzia Borsari, Ford’s supervisor of selling communication.

Ford gave the Ranger a big redesign for the 2022 mannequin yr. Ford bought the T6-generation truck for greater than 11 years, bringing the pickup again to America and reviving the Ranger nameplate within the 2010s. The brand new pickup is bigger than the one it replaces, debuting with a radically redesigned cabin. Ford can even convey the Ranger Raptor to the US someday in 2023, with a twin-turbocharged 3.0-liter V6 making 288 horsepower (215 kilowatts) and 362 pound-feet (491 Newton-meters) of torque.