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Elevate your hand when you noticed this coming – the Ferrari Purosangue is already an enormous hit. The family-friendly Prancing Horse debuted in mid-September and it was solely a few days later when industrial and advertising and marketing supervisor, Enrico Galliera, stated the order books may very well be quickly closed. Effectively, it has occurred as the exact same particular person instructed the Australian journal Drive the corporate has stopped taking requests on account of a big backlog of orders:
“It is no secret that we stopped taking orders. We had such an curiosity with out delivering one single automotive. We decided that we thought was per the positioning of Ferrari and the mannequin.”
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Whereas rival fashions such because the Lamborghini Urus haven’t got a manufacturing cap, Maranello stated even earlier than unveiling the Purosangue that it desires to maintain it unique. The SUV will account for not more than 20 p.c of the automaker’s annual car output. Within the two and a half months which have handed for the reason that reveal, the order books have gotten thick sufficient to maintain Ferrari busy for a very long time. Those that put their names on the dotted line proper earlier than the Italian firm stopped taking requests should patiently wait for 2 years.
The Purosangue is costlier than just about all its rivals, with pricing within the UK beginning at £313,120. That is virtually double the asking value of a Lamborghini Urus. The identical holds true in Australia the place the four-door Ferrari retails from 728,000 AUD. Pricing for the US-spec mannequin has but to be disclosed, nevertheless it’s estimated to kick off from $400,000.
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Manufacturing is programmed to begin earlier than the tip of the yr with first deliveries slated for 2023. The Purosangue will initially be a V12-only affair, though we do know its platform has been engineered to accommodate a hybrid powertrain as nicely. With demand being this robust, Ferrari is in no hurry to diversify the lineup early within the life cycle.
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