exports: World branding push for 400 objects to spice up exports

Round 400 merchandise, together with Banarasi Zardozi, Gir Kesar Mango, Firozabad Glass, Kancheepuram Silk, Kangra Work and Araku Valley Arabica Espresso, are set to get a world branding push as India seeks to advertise them globally to spice up their exports.

The Division for Promotion of Business and Inside Commerce (DPIIT) plans to carry roadshows, automotive reveals, product demonstrations and free product trials for merchandise tagged with Geographical Indications (GI), as a part of the plan

“This is part of a bigger plan to discover the export potential of GI merchandise,” a authorities official advised ET.

As of July, 420 merchandise have been granted GI registration, of which round 150 GI-tagged merchandise are agricultural and meals merchandise, and virtually 240 are handicrafts and handloom.

The DPIIT needs to advertise these in a focussed method and an in depth plan is being drawn up on the traces of One-District One-Product scheme to offer much-needed assist for his or her exports.

Celebration of GI Day, GI honest and a GI consciousness marketing campaign are additionally being mentioned to develop a premium model for Indian GI merchandise and promote them as area of interest objects having their repute linked with the geographic area to which they belong.

India has exported Naga Mircha (King Chilli) from Nagaland, Black Rice from Manipur and Assam Lemon to the UK, three GI forms of Mango (Fazli, Khirsapati, and Laxman Bhog) from West Bengal and one GI number of Mango (Zardalu) from Bihar to Bahrain and Qatar.

DPIIT plans to rope in skilled companies for the GIs of India programme, and onboard model ambassadors and influencers from celebrities and famend personalities.