Ex-TikTok exec Mary Rahmani’s Moon Initiatives varieties publishing JV with Warner Chappell

Moon Initiatives, a brand new document label and artistic company based by former TikTok government Mary Rahmani, has teamed up with Warner Chappell Music to kind a publishing three way partnership.

Based in 2021, Moon Initiatives is a inventive company providing curation, technique, and digital consulting companies throughout the short-form video panorama.

It additionally provides digital consulting companies for musicians and types.

A press launch asserting the deal notes that it marks Moon Initiatives’ second JV with “a serious label conglomerate”. Moon Initiatives additionally has a document label imprint by way of Republic Data, representing GRAMMY hopeful Em Beihold.

Beihold’s tune, Numb Little Bug, was just lately licensed RIAA Platinum within the US after peaking at No.1 on each the Scorching AC radio chart and the Billboard Rising Artist chart and breaking the highest 20 on the Billboard Scorching 100. 

With the partnership with Warner Chappell Music, Moon Initiatives now additionally provides music publishing companies.

Rahmani based Moon Initiatives final yr after serving almost two years at ByteDance and TikTok as Director of Music Content material and Artist Partnerships.

After her stint on the short-form video platform, from December 2018 to October 2020, Rahmani served a couple of yr at Triller, the US-based challenger to TikTok, as World Head of Partnerships.

The music business veteran additionally held artist administration and artistic roles at EMI Music, Common Music Group, and at Capitol Data as director of A&R for Harvest Data, based on her LinkedIn web page.

“Warner Chappell is without doubt one of the most trusted names in music publishing, and I’m an enormous admirer of their work. I couldn’t be prouder to be working with them on this thrilling three way partnership”

MAry Rahmani, Moon Initiatives

“I’m so thrilled to be launching the publishing division of Moon Initiatives,” Rahmani says concerning the alliance.

“Warner Chappell is without doubt one of the most trusted names in music publishing, and I’m an enormous admirer of their work. I couldn’t be prouder to be working with them on this thrilling three way partnership, which is able to enable Moon Initiatives to additional its purpose of supporting the artists and songwriters we love in an equitable and clear means that encourages profession longevity.”

Moon Initiatives says that the brand new publishing division shall be backed by sources from Warner Chappell Music, which publishes and administers music from a variety of artists together with Katy Perry, Lizzo, Madonna, Ava Max, Bruno Mars, George Michael, Kacey Musgraves and Led Zeppelin.

“Mary is bringing a brand new and contemporary strategy to the business with Moon Initiatives and this three way partnership will develop these efforts much more.”

Wealthy Christina, Warner Chappell Music

Warner Chappell Music SVP of A&R and Enterprise Companions, Wealthy Christina, mentioned: “Mary is bringing a brand new and contemporary strategy to the business with Moon Initiatives and this three way partnership will develop these efforts much more. We’re proud to be working collectively to make sure extra songwriters and digital creators have a publishing associate that protects their greatest pursuits.”

Music Enterprise Worldwide