EQ Model’s Future Is “$1M Query” As soon as ICE Manufacturing Ends

Mercedes-Benz’s EQ sub-brand is the way forward for the model. The EQE SUV’s world debut forward of the Paris Motor Present was a milestone for the model – it debuted new sound applied sciences, just like the native integration of Apple Music, and a heavy give attention to the Dolby Atmos suite of tech.

However most significantly, it’s the ultimate EV mannequin to finish the EQ lineup. With the EQE SUV, Mercedes claims that it now has an EV mannequin for each mainstream car phase it sells, barring any sports activities automobiles or industrial autos. What subsequent, although? Is that it for the EQ model or EV2 platform? What occurs to EQ when Mercedes finally phases out its ICE efforts?

In the course of the EQE SUV debut in Paris, we bought a while to take a seat down with Christoph Starzynski, the Vice President of Electrical Automobile Structure, and Chief Expertise Officer Markus Schäfer to ask some questions. And the primary was what the EQ model seems to be like when Mercedes phases out combustion energy.

“That’s the $1 million query, isn’t it? It’s a query for the advertising and marketing and gross sales group, however the model itself is greater than only a battery; it’s a know-how, its intelligence,” Starzynski mentioned. “The query is, what would be the nomenclature sooner or later? However proper now, we’ll nonetheless be parallel, till later this decade. The model is extra than simply the badge on the rear of the automotive, you already know?”

We additionally requested Starzynski about the way forward for the EV2 platform, which at the moment underpins not simply the EQE line, however the EQS household. With rumors that they’ll be the smallest merchandise on EV2, what does the way forward for the structure maintain?

“[The] MMA [platform] is the successor of the present compact automobiles. The A, B, GLA, GLB, EQA, EQB; the MMA (platform) would be the successor,” Starzynski mentioned. “The one actual factor we’re going to do right here is go down from seven fashions to 4. Then, the MB.EA [platform] will do center and upper-class autos. The EV2 platform will run parallel for some time.”

In one other roundtable dialogue, Markus Schäfer, did trace briefly that there might be some extra issues in retailer for the EV2 platform earlier than its substitute.

The long run EQB crossover will journey on the MMA platform.

“Our Tuscaloosa-built fashions [EQE and EQS SUV] will hit the market early subsequent yr, and will probably be our fourth mannequin on the EV2 platform,” Schäfer mentioned. “We’ve additional concepts, extra to be introduced but, that we might do on this platform, however undoubtedly, the SUVs shall be, for us when it comes to quantity and gross sales expectations, an essential a part of our EV technique.”

So, it seems to be like Mercedes is already gearing up for the following era of EVs, even because it explores the probabilities of recent fashions on its present EV structure. It’s making new modular platforms, with the intention to part out its EQ-series transformed fuel automobiles, specifically the EQA, EQB, and EQC.

The EV2 platform, which underpins the EQE and EQS in each sedan and SUV kind, will finally be phased out, as nicely, to get replaced by a brand new modular platform that may seemingly underpin every thing from the C-class on up. Whether or not or not meaning the EQ model will usurp the standard Mercedes-Benz naming scheme when the model stops making ICE autos, nicely, it looks like the model remains to be figuring that out. It’s thrilling instances for the way forward for Mercedes-Benz, that’s for positive.