Envision Will get Funding From Tetra Park Inheritor Magnus Rausing – Deadline

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Tetra Pak inheritor Magnus Rausing has made a “vital” funding in Michael Nakan’s Envision Leisure.

British-Swedish investor Rausing will be part of the Envision board and actively assist Nakan’s plans to make the enterprise an world studio with an expansive worldwide community.

Phrases of the funding weren’t revealed however Rausing involvement seems to be greater than monetary. He started investing in firms together with Lick, Superplastic, and lately Oxwash after launching his Mahr Initiatives car in 2019. He additionally lately backed Alex Pettyfer’s Darkish Desires Leisure.

“Magnus is the uncommon investor who is ready to assist scale each funding he makes,” stated Envision Founder and Chief Content material Officer Michael Nakan. “I tremendously admire his earlier investments in media, tech and sustainability, and I’m thrilled to welcome a accomplice who shares our imaginative and prescient to create hit franchises with world enchantment.

“This funding will allow us to construct our workforce and increase our slate of premium scripted tasks from international locations world wide; following the success of Related: The Homebound Detective, a co-production with Japan’s Nippon TV, we are actually shifting ahead on a number of extra premium productions with companions on a number of continents.”

Related: The Homebound Detective launched in Japan in April and was a success for streamer Hulu Japan

Rausing stated he would “assist Envision early of their mission to create a cultural franchise” and appeared “ahead to working with them intently.”

Envision Leisure is a London-based media firm specialising in creating and producing worldwide premium content material. Envision has a lot of world properties in superior improvement with companions together with US studios, world streamers and regional broadcasters.

Rausing is the great-grandson of Tetra Pak packaging tech creator Ruben Andersson.

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