Elton John launches ‘Past the Yellow Brick Street’ digital world on Roblox
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Legendary British musician Sir Elton John has unveiled his personal digital world on gaming platform Roblox.
Created by EltonJohn and Rocket Leisure with Roblox creators, and assist from Common Music Group (UMG), the digital expertise is stay now, and can supply followers “a brand new option to take pleasure in his timeless music”, in accordance with a press launch.
“I’m completely thrilled to be launching ‘Past the Yellow Brick Street’ on Roblox. I’ve seen the enjoyment that Roblox has purchased to my boys and the likelihood it creates by the power to work together with followers in such an thrilling, and ahead wanting manner has been mind-blowing to me,” Elton John mentioned.
Referred to as ‘Elton John Presents: Past the Yellow Brick Street,’ the digital world is stay now on Roblox.
Followers can immerse themselves within the artist’s music via interactive challenges set to his hit songs, be part of every day scavenger hunts and trivia quizzes.
They’ll additionally gown up their characters in his (digital) vogue assortment. The gathering that’s on digital show additionally contains free objects made with the Los Angeles Dodgers and Main League Baseball and impressed by the outfit that Elton John wore at his legendary live performance in 1975.
“I’ve at all times been myself and used my picture, eyewear, and music to specific myself, and Roblox actually encourages that self-expression. Now my followers can do the identical, and that’s actually thrilling.”
Sir Elton John
“I’ve at all times been myself and used my picture, eyewear, and music to specific myself, and Roblox actually encourages that self-expression. Now my followers can do the identical, and that’s actually thrilling,” the artist mentioned.
Guests also can earn and gather “yellow bricks,” the foreign money utilized in Elton John’s digital world. Followers which can be in a position to acquire VIP entry can get a devoted message from Elton John and have their avatar seem on stage with him at his ultimate Dodger Stadium present on November 20.
To have a good time the launch of Elton John’s digital world on Roblox, the platform shall be internet hosting the ‘Past the Yellow Brick Street’ expertise on Roblox beginning on November 17, adopted by further performances re-airing hourly via November 20.
The ten-minute digital performances will function Elton John’s songs and can coincide with the artist’s run of Dodger Stadium exhibits, which can see Elton John returning to the enduring LA venue for the primary time since his legendary efficiency in 1975.
The present is a part of Elton John’s ‘Farewell Yellow Brick Street’ tour, which began in September 2018, and covers 5 continents and over 350 dates.
“I’ve at all times wished to push ahead and look to the long run, and ‘Past the Yellow Brick Street’ is the subsequent step on that journey as I put together to step away from stay touring after 50 years on the highway.”
Sir Elton John
“At each step of my profession, I’ve at all times wished to push ahead and look to the long run, and ‘Past the Yellow Brick Street’ is the subsequent step on that journey as I put together to step away from stay touring after 50 years on the highway. It’s genuinely thrilling, and I can’t wait to see the response from my followers and the Roblox neighborhood.”
Talking in regards to the launch of Elton John’s digital world, UMG Chairman and CEO Sir Lucian Grainge, mentioned: “Within the a long time we’ve labored collectively, my dedication to Elton has been to construct the most important international viewers for his artistic genius, spanning his recorded music, songwriting, vogue and performances.
“As Elton wraps up his monumental ultimate tour, we’re extraordinarily excited to assist carry ‘Past the Yellow Brick Street’ to life in order that new generations of followers, now and for years to come back, will proceed to be entertained and impressed by his songs and music.”
“As Elton wraps up his monumental ultimate tour, we’re extraordinarily excited to assist carry ‘Past the Yellow Brick Street’ to life in order that new generations of followers, now and for years to come back, will proceed to be entertained and impressed by his songs and music.”
Sir Lucian Grainge, Common Music Group
Elton John has offered greater than 300 million information globally and holds the document for the biggest-selling single of all time, Candle within the Wind 1997, which offered greater than 33 million copies.
The artist has earned six Grammys, together with a Grammy Legend award, a Tony and two Oscars.
“‘Past the Yellow Brick Street’ is a unprecedented assortment of a few of these moments that we’ve had a number of enjoyable recreating with the Roblox neighborhood since Rocket Leisure started this challenge.”
David Furnish, Rocket Leisure
David Furnish, CEO of Rocket Leisure, mentioned: “Elton is a visionary artistic with a life filled with main music and vogue moments vital to the tradition of then and now and lived his life like an avatar!
“‘Past the Yellow Brick Street’ is a unprecedented assortment of a few of these moments that we’ve had a number of enjoyable recreating with the Roblox neighborhood since Rocket Leisure started this challenge,”
Furnish added: “As Elton says farewell to touring at Dodger Stadium, we’re excited for the alternatives that areas like Roblox supply to make sure Elton’s music and legacy might proceed to carry pleasure to the world.”