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Twitter might lengthen its subscription service to India in “less than a month,” its proprietor and chief govt Elon Musk stated, providing a glimpse at simply how aggressively he plans to roll out Twitter Blue to the bigger world.
Twitter launched Twitter Blue in 4 markets — US, Canada, Australia and New Zealand — final yr. The Elon Musk-owned agency plans to launch a revamped model of the subscription service in these 4 markets on Monday.
Musk has ramped up Twitter Blue’s choices, promising a verified checkmark to anybody who subscribes, amongst different options, together with lengthy type video content material and having to sift by way of fewer advertisements.
He has beforehand stated that Twitter Blue, which is priced at $7.99 a month within the U.S., shall be extra reasonably priced in some international locations to account for native buy parity.
“Energy to the folks,” Twitter’s iOS app replace be aware stated in anticipation of Monday rollout. “Your account will get a blue checkmark, identical to the celebrities, firms, and politicians you already comply with.”
Musk is betting on turning the subscription service into a significant income driver for Twitter, which he acquired final month for $44 billion — $13 billion of which he lent from banks. Musk must pay greater than $1 billion a yr in curiosity funds.
The corporate this week laid off roughly half the corporate’s workforce, or about 3,700 jobs.
In a sequence of tweets over the weekend, Musk supplied a number of extra updates on Twitter Blue. He claimed the corporate “can beat” YouTube’s ad-revenue cut up to creators, and that fixing the search performance on Twitter “is a excessive precedence” for the agency.
Twitter will quickly enable customers to connect long-form texts to tweets, he stated. Many customers who’ve wished to publish longer texts have through the years posted screenshots of texts written on a be aware app. Musk stated the brand new revamp will finish such “absurdity.”
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