Elon Musk launches ‘Burnt Hair’ perfume at $100 a bottle

Musk introduced the scent — known as “Burnt Hair” and described as “the essence of repugnant need” — in a tweet Tuesday, earlier than altering his Twitter biography to “Fragrance Salesman.”

A separate product web page posted by Boring Co., Musk’s tunneling firm, listed the perfume at $100 a pop, and Musk later tweeted that 10,000 bottles had been offered.

The billionaire had mentioned in an earlier submit in September that Boring Co. would launch a scent for males that can assist them “stand out in a crowd.” He wrote Tuesday that stepping into the perfume enterprise was inevitable given his final identify, tweeting in jest: “Why did I even struggle it for therefore lengthy!?”

The Tesla Inc. chief government officer has a historical past of launching merchandise primarily based on jokes that his huge fanbase has wanted as collectibles.

A restricted line of 20,000 flamethrowers offered by Boring Co. in 2018 to boost $10 million for its tunnel-building exams attracted big curiosity.

He has additionally used objects to mock buyers betting in opposition to the electric-vehicle maker, together with a Tesla Tequila primarily based on an April’s Fools’ Day gag and a pair of satin quick shorts (priced at $69.420) to mark a victory over quick sellers.

Musk has mentioned that Boring Co. plans to make a purposeful so-called Hyperloop within the coming years — a tunnel-based, high-speed transportation system — though vital hurdles stay, together with securing  permits for initiatives and passing  environmental research.