Elon Musk Debuts New ‘Burnt Hair’ Fragrance Line: Particulars

Transfer over, Pepé Le Pew! Elon Musk revealed that he has entered the superstar magnificence house with the debut of his new fragrance line, Burnt Hair.

“With a reputation like mine, entering into the perfume enterprise was inevitable – why did I even battle it for thus lengthy!?” Musk, 51, quipped via Twitter on Tuesday, October 11, making a pun about his moniker alongside a photograph of the brand new scent, which is available in a pink bottle.

The fragrance, which retails for $100 on The Boring Firm’s web site, is supposed to be an “omnigender product” and described as each “the essence of repugnant need” and the “most interesting perfume on earth.”

In response to Musk, he has already bought 20,000 bottles of the product, estimating a revenue of round $2 million from the perfume launch as of Wednesday, October 12.

The Tesla CEO additionally modified his Twitter bio on Tuesday to “Fragrance Salesman” earlier than asking his followers to “please purchase my fragrance, so I should purchase Twitter.”

The Area X founder beforehand launched a bid of $40 billion to purchase the social media platform in April, in accordance with an SEC submitting. Musk provided to pay $54.20 per share for full possession of the corporate, which might translate to a $43 billion price ticket, per Bloomberg.

“Free speech is the bedrock of a functioning democracy, and Twitter is the digital city sq. the place issues important to the way forward for humanity are debated,” Musk stated in a press launch on the time. “I additionally wish to make Twitter higher than ever by enhancing the product with new options, making the algorithms open supply to extend belief, defeating the spam bots, and authenticating all people,” he defined. “Twitter has great potential – I stay up for working with the corporate and the group of customers to unlock it.”

The billionaire initially deliberate to show the platform personal, nonetheless, he later revealed his buy was being placed on pause.

“Twitter deal briefly on maintain pending particulars supporting calculation that spam/pretend accounts do certainly symbolize lower than 5% of customers,” the businessman tweeted in Might. “Nonetheless dedicated to acquisition. To seek out out, my workforce will do a random pattern of 100 followers of @twitter. I invite others to repeat the identical course of and see what they uncover.” In July, Musk’s lawyer despatched a letter to Twitter revealing he had modified his thoughts in regards to the sale.

Along with his time within the tech business, the entrepreneur made his debut into the world of superstar vogue when he attended the Met Gala in Might with ex Grimes, with whom he shares s on X Æ A-12 and daughter Exa Darkish Sideræl, who had been born in 2020 and 2021, respectively.

Musk can be father to 3 units of multiples. He shares 18-year-old twins Vivian and Griffin and 16-year-old triplets Kai, Saxon and Damian, with ex-wife Justine Wilson. (The South Africa native and Wilson, 49, additionally shared late son Nevada earlier than the new child died of sudden toddler loss of life syndrome at 10 weeks.) In November 2021, Musk welcomed one other set of twins with Neuralink govt Shivon Zilis.