Drake and 21 Savage Launch Joint Album ‘Her Loss’

Drake and 21 Savage have launched their joint album, “Her Loss,” following a week-long delay as a consequence of Drake’s longtime producer Noah “40” Shebib coming down with COVID whereas mixing and mastering the 16-track LP.

The album solely has one function, with Travis Scott guesting on “Pussy & Hundreds of thousands.” At first hear, album highlights embrace “Circo Loco,” which samples Daft Punk’s traditional observe “One Extra Time,” and “Spin Bout U,” which sees Drake in his emotions once more.

“Her Loss” was formally revealed on Oct. 22 within the music video for Drake and 21 Savage’s track “Jimmy Cooks,” the ultimate observe from Drake’s summer season LP, “Actually, Nevermind.” The club-focused file acquired little to no promotion, having been introduced simply six hours earlier than its launch. His 2021 album, the record-breaking “Licensed Lover Boy,” additionally arrived with little warning — its launch date was introduced by way of ESPN commercials the week of, which instantly adopted rapper Kanye West’s “Donda” launch.

With “Her Loss,” Drake and 21 took much more of an unconventional strategy; posting comedic faux press and interview clips that began with a pretend Vogue cowl and 21 doing his personal GQ “What’s in My Bag” video, by which objects diversified from tea packets to a duplicate of kids’s guide “Charlotte’s Net.” Whereas Drake initially shared that copies of the Vogue journal with their cowl can be on newsstands earlier within the week, a workforce of handlers all through New York gave followers copies on Monday, which featured photoshopped pictures of the 2 rappers imposed over the Anna Wintour-led journal’s most up-to-date print difficulty.

Extra not too long ago, clips of the duo on “The Howard Stern Present” and NPR’s “Tiny Desk” circulated on-line, solely to change into faux. The official NPR Music Twitter account confirmed the promo trailer to be an imitation by saying, “Let’s do it forreal tho,” and posted a information story on their official web site making it clear they have been open to the likelihood. Faux “The Howard Stern Present” clips featured brief conversations about numerous matters, corresponding to Drake’s most popular pornography viewing habits and his ideas on marriage, whereas different clips discuss 21’s British roots. The latter’s beginning origin was surprisingly revealed to a lot of the world when he was taken into custody by ICE in February 2019 for overstaying his visa. A second look on the clips makes it extra apparent that the 2 rappers have been imposed over a inexperienced display screen for each faux appearances, with Stern’s traces being lower up from the many years of audio his present has aired.

By way of the string of faux press appearances, Drake and 21 appear to be making a kind of meta-statement about their stage of celeb in relation to widespread press stops that almost all artists have a tendency to go to throughout conventional album rollouts. Drake has been sometimes press-averse lately, opting to not do interviews with shops or seem on journal covers, final showing on a two-hour Rap Radar interview in late 2019. The satirical appearances from each artists point out to audiences simply how little they should make these stops to launch a profitable file, first-week album gross sales pending.

The 16-track LP is totally govt produced by Drake and 21 Savage and launched by way of Drake’s OVO and Savage’s Slaughter Gang Leisure labels. On late Wednesday evening, the Toronto rapper shared the album’s cowl artwork, which contains a portrait of mannequin Qui Yasuka, often known as Suki Child, taken by Paris Aden.

The 2 artists have put out a constant string of collaborations since 2017, beginning with unfastened single “Sneakin’.” Drake appeared on Savage’s 2020 file with producer Metro Boomin on the track “Mr. Proper Now” earlier than the favor was repaid in 2021 on “Licensed Lover Boy” with the observe “Knife Speak.” Their most up-to-date collaboration, “Jimmy Cooks,” is considered a standout off Drake’s “Actually, Nevermind” as a consequence of its conventional rap construction on a predominantly club-influenced file.

“Her Loss” Tracklist: