Dodge’s ‘Brotherhood Of Muscle’ Advert Marketing campaign Places The Highlight On Actual House owners

This summer time, Dodge put out a name to its fan base. It requested what it calls the “Brotherhood of Muscle” to share content material of their Dodge automobiles and is now that includes these items of content material in its newest nationwide advert marketing campaign.

The automaker launched the “The Actual Brotherhood of Muscle” 60-second video as we speak, which can run on TV and throughout its social media channels. It options photographs of homeowners caring for his or her vehicles, exhibiting off modifications, and, in fact, doing donuts.

“I’ve stated it earlier than, this model is about a lot greater than the vehicles we make, it’s in regards to the individuals who drive them,” stated Tim Kuniskis, the Dodge model’s CEO. “And with over 13 million devoted followers and followers, and rising stronger day-after-day, we wished to acknowledge and thank our homeowners and followers by making them and their Dodge automobiles the face of our first-of-its-kind muscle nationwide advertising marketing campaign.”

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Dodge put out the decision to its fan base this summer time throughout the HWY 93 marketing campaign, during which the automaker “blazed a path throughout HWY 93 to have fun this nation’s iconic muscle automobile tradition.” As a part of the marketing campaign, the model unveiled the Dodge Hornet, the Charger Daytona SRT, and Challenger/Charger Final Name editions.

Alongside the way in which, Dodge requested fanatics to assist it discover nice social media content material by both reposting or sharing their movies utilizing the #ThatsMyDodge and #advert hashtags. The model says it was in search of content material that “reveals off the distinctive tradition of American muscle fanatics.”

This meant that, whereas it was joyful to obtain movies of donuts and burnouts (shot on a closed course), it additionally wished to see content material exhibiting off how individuals modify their automobiles, how they care for his or her engines, how they use their vehicles, and even the place they park them.

Launched as a part of Dodge’s “By no means Raise” marketing campaign, Dodge calls this a “first-of-its-kind muscle advertising marketing campaign” that places its followers “within the driver’s seat.”