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On this photograph illustration a close-up of a hand holding a TV distant management seen displayed in entrance of the Disney+ brand.
Thiago Prudencio | SOPA Pictures | LightRocket | Getty Pictures
Can Disney convert its binge watchers into binge patrons?
The corporate launched a restricted check Tuesday to see if its streaming subscribers will purchase up unique merchandise themed to Disney+ reveals and movies. Till Nov. 8, subscribers have entry to a handful of merchandise from Star Wars, “Black Panther,” “Lightyear” and “Frozen” earlier than most people is given entry. The objects embrace attire, toys and collectibles.
Disney’s check comes simply earlier than the busy vacation season and because the streaming wars proceed to accentuate. The corporate has greater than 150 million subscribers worldwide. However with progress slowing, providing perks similar to early entry to unique merchandise might lure in new subscribers or maintain present ones from leaving.
Already on Tuesday, the positioning had offered out of merchandise together with $400 Ahsoka Tano lightsabers signed by voice actor Ashley Eckstein, $50 Ahsoka Tano particular version dolls and a $375 lightsaber set that includes Anakin Skywalker and Obi-Wan Kenobi hilts from “Revenge of the Sith.”
Prospects could make purchases on the ShopDisney web site or by scanning a QR code inside Disney+ with their smartphones.
The corporate already provides some reductions to Disney+ members at its theme parks and resorts, and extra advantages might be on the way in which if the check proves fruitful.
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