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Disney+ was the most important part of the expansion within the Japanese streaming market within the July to September quarter. It overtook Hulu Japan to turn into the third largest streamer within the nation, in accordance with a brand new report.
Japan added 1.1 million internet new SVOD subscriptions in the course of the third quarter of 2022, in accordance with analysis from consultancy agency Media Companions Asia and its proprietary AMPD Analysis Platform. The general Japan market counted 49.4 million SVOD subscriptions within the third quarter of 2022.
Amazon Prime Video stays by far the market chief with some 16.5 million subscribers within the nation, forward of Netflix with seven million. With 3.6 million on the finish of September, Disney+ has risen to 3rd spot. (Hulu Japan is unaffiliated with Disney and as an alternative is owned by Nippon Tv.)
Media Companions Asia stated that Disney+ subscriber acquisition was boosted by advertising and marketing and promotional reductions, youngsters, Korean, and tentpole franchises within the quarter.
The report underlines the persevering with significance of anime within the Japanese market and the rising function of Korean content material.
“Anime is a defining attribute of premium video streaming in Japan, accounting for 44% of premium video consumption in Q3 2022. Korean content material has vital subscriber acquisition impression on Netflix and Disney+, driving an outsize 26% of recent person consumption, whereas licensed live-action content material is especially essential on Hulu Japan and U-Subsequent,the report stated.
“Ex-Disney+, SVOD progress in Japan was comparatively flat over Q2 and Q3. Amazon Prime Video continues to steer the class, adopted by Netflix, each leveraging giant, non-exclusive anime libraries to drive consumption,” stated Vivek Couto, Media Companions Asia’s managing associate. “Native TV consortium and AVOD platform TVer continues to develop its share of premium video consumption, assembly demand for TV livestreams and catch-up of fashionable selection and drama programming.
“Licensed TV content material additionally drives subscriber acquisition on Hulu Japan and U-Subsequent. Notably, Korean dramas play an outsize function in subscriber acquisition for Netflix and Disney+, offering aggressive differentiation amidst largely non-exclusive anime libraries. Disney+ has additionally began to construct an unique anime library, underscoring methods in the direction of content material differentiation in a maturing SVOD setting.”
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