Disney names Alisa Bowen president of Disney+

The Walt Disney Firm has named its Alisa Bowen president of Disney+.

On Thursday, the corporate stated Bowen, who had been its government vp of enterprise operations for Disney streaming, will instantly take over because the lead government at its Disney+ subscription service.

Michael Paull beforehand served as president of Disney+ along with the corporate’s different streaming manufacturers.

Within the new standalone function, Bowen is anticipated to guide the launch of Disney+’s ad-supported tier in addition to the promotion of the service and its slate of content material. She is going to proceed reporting to Michael Paull, Disney’s president of direct-to-consumer division.

Disney introduced its new ad-supported Disney+ tier in March, saying that it will launch within the U.S. later this yr. The brand new providing will broaden internationally in 2023.

In August, the corporate unveiled a brand new pricing construction that includes an advertising-supported Disney+ as a part of an effort to make its streaming enterprise worthwhile. Beginning Dec. 8 within the U.S., Disney+ with commercials might be $7.99 per 30 days — at the moment the worth of Disney+ with out advertisements. The value of ad-free Disney+ will rise 38% to $10.99 — a $3 per 30 days improve.

“Alisa has been an indispensable member of our management group because the inception of Disney+,” stated Paull. “She possesses a uncommon and invaluable mixture of deep institutional data, forward-thinking innovation, and world imaginative and prescient rooted in a powerful concentrate on our client, that’s completely fitted to this essential function, and I’m assured that she may have a right away and constructive affect on the enterprise.”

Bowen joined Disney in 2017 as its senior vp of digital media and chief know-how officer of the corporate’s worldwide operations. Beforehand, she labored because the chief know-how officer of Information Corp Australia.

Clarification: This story has been up to date to make clear that Michael Paull beforehand served as president of Disney+ along with the corporate’s different streaming manufacturers. Alisa Bowen assumes a brand new standalone function as president of Disney+ particularly.