Decathlon has an fascinating advertising approach to advertise ‘reverse promoting’; here is what it did

Sporting items retailer Decathlon has modified its title to Nohltaced in three Belgian cities– Evere, Namur and Ghent– for a month. Curiously, Nohltaced is Decathlon written backwards. It is not going to solely function on the model’s brand on its web site and social media platforms but in addition on the boards of the showrooms within the three Belgian cities. 

However why has Decathlon carried out this? The sporting items firm’s purpose is to advertise “reverse promoting”. Beneath this marketing campaign, Decathlon will enable clients to resell outdated or unused sporting items to Decathlon to allow them to be repaired or resold beneath guarantee. This service will not be new because it has been round for fairly some time.

“To proceed to develop our actions in a sustainable approach, we rely closely on our buy-back service, our supply of second-hand gadgets, our rental service and our repairs,” Arnaurd De Coster, Director of Second Life Nohltaced Belgium, was quoted as saying by RTBF. Decathlon stated the target is to reuse as a lot gear as attainable to scale back environmental influence and keep away from waste other than permitting customers to purchase good high quality sports activities gear at decrease costs. 

Clients can get better the worth of sports activities gear through buy vouchers even should you didn’t buy it from Decathlon. These vouchers are legitimate for round two years and you’ll spend them on a spread of latest gear, second-hand gadgets and rental provides. Gadgets excluded from this supply are underwear, swimwear, socks and helmets. Beneath this marketing campaign, sporting items not bought from Decathlon will also be resold in lieu of vouchers.