Craig ‘Large C’ Mannix promoted to Vice President, Black Music at Common Music Canada

 Common Music Canada (UMC) has promoted Craig ‘Large C’ Mannix to Vice President, Black Music.

In his new position, UMC says that Mannix will “proceed to quarterback UMC’s dedication to Black Music with an built-in method to advertising and marketing and A&R”.

Mannix was beforehand Senior Director, City Advertising.

UMC says that his expanded portfolio contains an A&R remit to find, signal, and assist Black Music created by Canadians whereas persevering with to guide the groups chargeable for home and worldwide Black Music advertising and marketing.

Mannix first joined UMC in 2021 to ascertain the firm’s city music advertising and marketing workforce. 

As a part of UMC’s frontline advertising and marketing workforce, the corporate says that Mannix “ensures a daring and progressive method to advertising and marketing technique”.

He joins the A&R division “to straight form and affect artist initiatives”, provides UMC, and is tasked with signing and creating Black Canadian artists.

On the A&R entrance, Mannix stories to Jeffrey Remedios, Chairman & CEO, Common Music Canada, and might be supported by the corporate’s inner A&R workforce and what UMC says are a trusted workforce of exterior consultants”.    

An business mainstay for the reason that early 90s, UMC says that Mannix has been a “pivotal half” of the careers of Canadian artists corresponding to Okay-os, Kardinal Offishall, Choclair and Pressa, and has led world campaigns for a number of the greatest names in music. 

Along with his work in music, Mannix is a founding member of Advance, Canada’s Black Music enterprise collective, co-chairs the Board of Administrators of the Remix Challenge, sits on the Board of Administrators for Roy Thompson and Massey Corridor, and represents Canada on Common Music Group’s Activity Power for Significant Change. 

“Craig’s affect on UMC has been immeasurable.”

Jeffrey Remedios, Common Music Canada  

Jeffrey Remedios, Chairman & CEO, Common Music  Canada, stated:  “Craig’s affect on UMC has been immeasurable. He’s constructed a best-in-class home advertising and marketing workforce from the bottom up, main impactful campaigns and marking historical past making firsts for artists like  Savannah Ré, Preston Pablo, and lots of extra.

“Craig is a real pioneer – on top of his a long time of promoting expertise, he is a great, sharp and sought-after A&R advisor. With this new position, he’s effectively positioned to proceed to guide in shaping the  way forward for Black music tradition in Canada.” 

“In my 30 years’ expertise on this enterprise, I’ve but to see a music firm do what we’re doing, and I’m extremely proud to guide the Black music workforce.”

Craig ‘Large C’ Mannix

Added Mannix: “At UMC we’re constructing a division that totally integrates advertising and marketing and A&R for Black Music. In my 30 years’ expertise on this enterprise, I’ve but to see a music firm do what we’re doing, and I’m extremely proud to guide the Black music workforce.

“I’ve been a marketer, and I’ve been a A&R  supervisor, and I couldn’t be extra excited to lean into doing each with a very cohesive method. Black  music drives this business, and Canada is residence to a number of the most proficient artists on the planet. Thank  you to Jeffrey and the workforce for the prospect to convey this to life.”Music Enterprise Worldwide