Harmony has launched a brand new emblem and can be increasing its international headquarters in Nashville, Tennessee.
The music firm unveiled its new emblem on Monday (October 31), over a month after the corporate informed MBW in an interview that it’s engaged on a “five-year plan” to develop its enterprise “dramatically and aggressively” through M&A.
The brand new branding follows Harmony’s acquisition of the Genesis (Tony Banks, Phil Collins and Mike Rutherford) publishing and recording catalogs final month and the group’s eight-figure acquisition of Australia & New Zealand-based music writer, Native Tongue.
Moreover, in September, Harmony confirmed that it had acquired the label property of HitCo Leisure.
Harmony’s new international headquarters in Nashville was constructed in 2020 and 2021 and opened formally firstly of 2022.
The corporate says that its “quickly rising staff” has prompted an 8,300 sq. ft. growth of its second-floor workplaces in Peabody Plaza.
The LEED Silver licensed, 50,000 sq ft house within the Rolling Mill Hill neighborhood, is nearly triple the scale of Harmony’s former workplaces at 1201 Demonbreun St.
The brand new emblem exhibits a “robust wordmark”, in keeping with the corporate, which, it provides, “is required to characterize Harmony’s artists, playwrights and composers as none of them sought the straightforward path to get to the place they’re; as a substitute, they aggressively challenged what might be. The brand new Harmony emblem and identification is rooted in all this stuff, with artists because the pillar”.
Harmony owns a household of manufacturers spanning music publishing, theatricals and narrative content material creation and represents compositions, recordings, estates and theatrical collections.
It has six lively labels specifically: Fantasy Data, Fearless Data, Loma Vista Recordings, Rounder Data, Straightforward Eye Sound, Harmony Data and Harmony Jazz.
“That is about greater than only a new emblem. After years of development and acquisitions and inside refining, Harmony is making a renewed dedication to its not too long ago established mission assertion: Champion Artists; Elevate Voices; Affect Tradition.”
Scott Pascucci, Harmony
Talking concerning the emblem change, Harmony CEO Scott Pascucci stated: “That is about greater than only a new emblem. After years of development and acquisitions and inside refining, Harmony is making a renewed dedication to its not too long ago established mission assertion: Champion Artists; Elevate Voices; Affect Tradition. That is on the core of who we’re and what we do every single day.”
“It’s time for us to acknowledge that we now have an built-in, singular and distinctive tradition that requires a contemporary visible illustration, giving our groups around the globe a renewed sense of function.”
Bob Valentine, Harmony
“Harmony has grown considerably within the final seven years, necessitating new workplaces in LA, NYC, Berlin and Nashville. Marrying not solely copyrights, performs, musicals, recordings and different narrative content material, however extra importantly merging the cultures of the various corporations is what makes us the Harmony of as we speak,” Harmony President Bob Valentine stated.
Valentine added: “It’s time for us to acknowledge that we now have an built-in, singular and distinctive tradition that requires a contemporary visible illustration, giving our groups around the globe a renewed sense of function. We’re nonetheless the Harmony that does what it says, seeks out thrilling challenges and that exists to raise each artistic voice that it might probably, we simply have a brand new and splendidly daring face.”Music Enterprise Worldwide
