Colts-Cowboys grow to be 1st NFL recreation streamed on sportsbook app

The Indianapolis Colts-Dallas Cowboys recreation made historical past Sunday, turning into the primary NFL contest to be streamed on an American sportsbook’s app.

Caesars Sportsbook clients may view a stay, low-latency “Watch & Guess” stream of Colts-Cowboys on cell phones and tablets. The “Watch & Guess” streams shall be accessible for choose video games this season, in accordance with a launch asserting the launch of the brand new product.

The stream comes from a collaboration from the NFL, Caesars Sportsbook and Genius Sports activities, the league’s official information distributor. Livestreams of NFL video games have been accessible in some worldwide jurisdictions in current seasons, however Sunday marked the primary time an NFL recreation appeared on a sportsbook’s betting platform within the U.S.

“The addition of stay Watch & Guess video streaming brings one of the best that the NFL has to supply proper into the Caesars Sportsbook app,” Eric Hession, president of Caesars Digital, stated within the launch. “Delivering modern know-how like this stays a key emphasis for us, so being the primary U.S. sportsbook to offer clients with in-app NFL livestreaming is not one thing we take frivolously.”

“We’re excited to supply followers a brand new approach to expertise and interact with NFL content material,” stated Brent Lawton, vp of NFL media technique and enterprise growth. “Watch and Guess is an modern step ahead in our partnerships with Genius Sports activities and Caesars.”

It is also one other main pivot level within the NFL’s embrace of the authorized betting market. Earlier than 2018, the NFL adamantly opposed conventional sports activities betting over fears that it could taint the notion of the integrity of the sport. In 2018, the U.S. Supreme Court docket struck down the Skilled and Novice Sports activities Safety Act, the federal statute that had restricted regulated sports activities betting to primarily Nevada, and the NFL has modified its stance.

Authorized bookmakers now function in additional than 30 states and frequently promote throughout NFL broadcasts. And now a few of these video games shall be proven on sportsbook apps.

Different NFL video games scheduled to be streamed on Caesars Sportsbook’s app embrace: Miami Dolphins at Los Angeles Chargers, Dec. 11; New England Patriots at Las Vegas Raiders, Dec. 18; Tampa Bay Buccaneers at Arizona Cardinals, Dec. 25; and Los Angeles Rams at Los Angeles Chargers, Jan. 1.

Some playoff video games additionally shall be streamed on Caesars’ app.

Disclosure: ESPN has a enterprise partnership with Caesars Sportsbook.