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The Coachella Valley Music and Arts Pageant and its organizer Goldenvoice are suing a Ghanaian music pageant named Afrochella for alleged trademark infringement, in accordance with courtroom paperwork obtained by Pitchfork.
Coachella Pageant, Occasion Organizers Sue African “Afrochella” Pageant Over Identify
In a lawsuit filed in a California federal courtroom on Wednesday, Coachella and Goldenvoice claimed that Afrochella is:
“Deliberately buying and selling on the goodwill of [Coachella and Goldenvoice’s] well-known COACHELLA and CHELLA festivals and emblems by actively selling music occasions in the US and in Ghana utilizing the confusingly related mark ‘AFROCHELLA’ and by fraudulently trying to register Plaintiffs’ precise emblems as their very own.”
Right this moment, Tradition Administration Group introduced Burna Boy and Stonebwoy because the headliners for Afrochella Pageant 2022. #ESSENCE pic.twitter.com/ztKtSdvRrn
— BHIM PRESIDENT 🐊 (@QwejooModesty) September 7, 2022
Afrochella 2022 is ready to happen on December 28 and 29 in Accra, Ghana, with artists on the invoice together with headliners Burna Boy and Stonebwoy, alongside Ayra Starr, Firebox DML, amongst others.
Afrochella Continues To Increase Their Infringing Conduct By Selling Occasions In The L.A Space
Whereas the occasion in query might be held in Africa, the lawsuit claims Afrochella has expanded upon their infringing conduct by selling occasions utilizing the Afrochella identify within the Los Angeles space.”
This yr, Afrochella “expanded their infringing conduct into the United States by selling, presenting, and/or sponsoring not less than seven completely different music occasions utilizing the mark AFROCHELLA within the Los Angeles space, and have refused to curtail their infringing use of Plaintiff’s registered marks, necessitating the submitting of this federal lawsuit,” courtroom paperwork state.
Coachella and its organizers added that these behind Afrochella have “refused to undertake their very own distinctive occasion identify… regardless of repeated requested from the Plaintiffs.”
“Regardless of repeated requests from Plaintiffs, Defendants have refused to undertake their very own distinctive occasion identify and marks, and consequently, situations of precise confusion have already appeared on social media.”
Coachella reportedly first warned Afrochella of the trademark infringement again in 2016, in accordance with the 30-page lawsuit. Occasion organizers included a screenshot of one of many Afrochella promoters describing the live performance as a “Coachella-themed occasion.”
Coachella first warned Afrochella in 2016. Within the 30 web page lawsuit filed in opposition to the pageant organizers in Ghana, they add a screenshot of one of many organizers @deezydothis describing Afrochella as a “Coachella themed occasion” pic.twitter.com/EyAZCBiJK8
— Ebenezer Donkoh (NY DJ) (@nydjlive) October 7, 2022
Second Trademark Infringement Lawsuit Filed By Coachella Pageant Organizers Since Final Yr
Representatives for Coachella and Goldenvoice in addition to representatives for Afrochella didn’t instantly return Pitchfork’s request for remark.
Final yr, Coachella and Goldenvoice had filed an identical lawsuit in opposition to Stay Nation Leisure for contributory trademark infringement, the outlet reviews.
That criticism was in relation to an occasion organized and promoted by the Twenty-9 Palms Band of Lacking Indians known as Coachella Day One 22.
In that case, Stay Nation Leisure was sued for promoting tickets to the occasion, thereby infringing on Coachella’s emblems.
That lawsuit was settled earlier this yr.
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