Categories: Automobile

Citroen Unveils New Brand Impressed From Its Previous, Teases New Idea

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Citroen revealed its new model id and emblem which is a reinterpretation of the 1919 unique. The oval with the double chevron emblem will debut in a brand new idea earlier than the tip of the month, earlier than discovering its manner into future manufacturing fashions ranging from mid-2023. Apparently, this isn’t the primary time we see it, because it debuted within the facet graphics of the futuristic Citroen 19_19 Idea again in 2019.

That is the tenth emblem revision in Citroen’s 103-year historical past, and the third within the final 13 years. Whereas retaining the signature double chevron, the oval outer form is a departure from the earlier interpretations, paying homage to the unique. This design was chosen by founder André Citroën in 1919, impressed by his metalworking firm that produced chevron-shaped “herringbone” gear programs. The brand new emblem is mixed with a recent and simplified coloration palette plus a contemporary font for the Citroen lettering.

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In one of many completely different variations, the emblem is painted in “Monte Carlo Blue”, which may even make a comeback as an exterior shade for future Citroen fashions. Nonetheless, Citroen additionally makes use of the extra flashy “Infra-Crimson” for bodily, print, and digital functions, changing the model’s signature crimson.

The automaker was coy on particulars in regards to the upcoming idea automotive that may put on the brand new emblem. The French firm described it as a “vital conceptual Citroen household car” and in addition printed a trio of teaser photographs. One among them is targeted on the grille that includes “Nothing Strikes Us Like Citroen” lettering which is Citroen’s new model signature. One other is displaying the symbol on the again, whereas the third one reveals a portion of the idea’s higher physique with boxy shapes and clear components.

For a few years, the overwhelming majority of Citroen fashions used a double chrome grille as an extension to the double chevron emblem. With the brand new oval form, this signature styling cue may change, though it isn’t clear if the brand new emblem can be integrated into the present lineup or if it will likely be reserved for brand-new fashions, just like the next-gen Citroen C3.

Citroen stated that the brand new emblem will “provoke a brand new course in product design language during which the visually distinguished badge will develop into an instantly recognizable signature factor of all Citroën fashions” hinting at an upcoming evolution in its design language, regardless of being fairly current.

With September almost over, we count on Citroen’s new idea automotive to be unveiled within the subsequent few days, simply in time for the 2022 Paris Motor Present in October. On the identical time, Citroen’s up to date model id will step by step roll out throughout all digital channels, dealerships, and company environments.