Citroen returns to its roots with new brand

Citroen has unveiled a brand new brand, which is definitely a remix of the corporate’s unique badge.

As is the development with latest model reimaginings, the brand new Citroen brand is flat for promoting and print materials, whereas the automobile badges slightly extra three dimensional due to their 3D printer-style design. Gone is the pronounced metallic end of the present badge.

Stylistically the brand new brand is most just like the unique design used when Andre Citroen launched the automaker in 1919. With updates all through the years, it was the corporate’s main brand between 1919 and 1959.

The corporate’s well-known “deux chevrons” have been designed to have fun the success of Andre Citroen’s earlier metalworking agency, which made chevron-shaped ‘herringbone’ gear programs.

Within the new design, skinny double chevrons dwell inside a vertical ellipse. This implies the corporate’s present grille design, which options chrome bars extending out from the chevrons, resides on borrowed time.

The automaker says it should debut the brand new badge on an idea automobile that shall be unveiled earlier than the top of the month.

Accompanying the brand new badge are a brand new phrase mark, and a brand new slogan: Nothing Strikes Us Like Citroen.

In a picture launched in a single day, which we presume previews the upcoming idea automobile, the badge is completed in pink and made from up of outstanding horizontal stripes.

On the entrance it’s mounted on a transparent white house, whereas on the again it lives inside a black plastic garnish strip with the corporate’s slogan lower into it.

Manufacturing autos are anticipated to undertake the brand new brand from the center of 2023. 

CEO Vincent Cobée says the retro badge is an “elegant image of progress” because the model prepares to discipline an all electrical car lineup in Europe by 2030. 

Two years on from the merger of the PSA Group and Fiat Chrysler to type Stellantis, the French-Italian-American automaker has already unveiled fully redesigned logos for its Peugeot and Dodge manufacturers.

With CEO Carlos Tavares giving every one of many firm’s 12 marques 10 years of funding, underperforming manufacturers, reminiscent of Lancia and DS, can also obtain up to date identities.

Outdoors of Stellantis, Kia launched a radically redesigned brand at first of 2021, whereas Skoda’s latest Imaginative and prescient 7S idea debuted the model’s new typographic brand that replaces its long-lived flying arrow badge.

Extra delicate model refreshes have additionally been launched lately by Volkswagen and Nissan.

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