Citroën Is Getting a New Brand

Citroën has refreshed its well-known double-chevron badge for simply the tenth time in 103 years, shifting away from its present free-standing silver chevrons after 13 years and one main refresh.

The brand new badge units the chevrons inside a circle, simply as firm founder André Citroën did in 1919. The corporate’s topically named International Model Designer, Alexandre Revert, calls it a return to the founder’s unique imaginative and prescient, “the real promise of inexpensive and modern mobility for all.”

Citroën can also be introducing a brand new “company model id program” known as “Nothing Strikes Us Like Citroën.” That is unrelated to the corporate’s half within the wave of Stellantis-wide electrification slogans launched final 12 months, “Citroën Electrical: Nicely-Being for All.” Nevertheless, the brand new “model signature” has the identical fundamental aim: Introduce the corporate’s push towards electrification with a brand new tone.

Like all Stellantis manufacturers, Citroën might be specializing in electrification within the fast future. That electrified future shouldn’t be anticipated to incorporate america market any time quickly, however drivers who completely have to get their palms on an electrified Citroën can lease the Ami metropolis automotive in a third-party, Washington D.C.-only journey share program introduced final 12 months.

The model says the brand new emblem will debut on a “important” idea later this month, marking this subsequent period of Citroëns with distinctive and distinctive new branding. Provided that there are simply 4 days left within the month, that idea needs to be coming very quickly.