Citroën has a brand new emblem

Citroën’s well-known chevron emblem has been up to date with a extra trendy look to raised swimsuit the digital world, and followers can anticipate to see the brand new emblem begin to seem on the French automaker’s manufacturing automobiles and ideas from about mid-2023.

Citroën’s emblem has truly modified many instances all through historical past, and the most recent model, the tenth iteration, is definitely a recreation of the unique design launched in 1919.

The historical past behind Citroën’s emblem stems from one of many automotive world’s best improvements, and one that’s nonetheless utilized in nearly each automobile on the street at the moment: the helical gear. Previous to the arrival of the helical gear, transmissions had been rather more tough to make use of and had been typically unreliable. On high of this they had been noisy and made the driving expertise uncomfortable for each drivers and pedestrians.

The helical gear modified all this, and gave us the graceful energy switch between gears we’re used to at the moment. The brand resembles the herringbone sample of a double helical gear. In accordance with Citroën, firm founder André Citroën got here up with the emblem after being impressed by his authentic metalworking firm which produced double helical gears.

Citroën’s new emblem is being launched to mark the automaker’s altering focus away from internal-combustion automobiles and towards electrical mobility. There may also be a brand new slogan, “Nothing Strikes Us Like Citroën,” in addition to a brand new typeface to seem in all digital materials, together with within the infotainment system of Citroën automobiles.

Different automakers to have lately modified their logos embody Buick, Common Motors, Lotus, Mini, Nissan, and Volkswagen.