Buick Electra GS nameplate trademarked

A latest trademark submitting hints that Normal Motors will preserve the sporty Buick GS badge for future electrical vehicles.

GM on Oct. 4 filed a trademark utility for the Electra GS title, combining the GS badge with the Electra nameplate the automaker beforehand stated can be used for upcoming Buick EVs.

Brief for Gran Sport, the GS badge dates again to 1965. It was used on varied Buick muscle vehicles, however outlasted the muscle-car period and was used periodically within the following many years, together with an early 2000s Regal GS with a handbook transmission. The final manufacturing mannequin to get the GS badge was a model of the Buick Regal Sportback that debuted for the 2018 mannequin 12 months.

GM in June confirmed that future Buick EVs will get Electra badging, which, together with a brand new emblem, is a part of an try and remake the model for the EV period. The automaker stated these EVs will even use an alphanumeric suffix to indicate measurement and physique type, leaving room for the GS badge to be tacked on to indicate sportier variants.

GM has additionally indicated that it is prepared to purchase out Buick sellers that do not wish to make the EV transition, which is able to embrace vital investments for charging {hardware}. The automaker has additionally provided buyouts to Cadillac sellers, however not Chevrolet and GMC sellers.

Whereas GM is laying the groundwork for Buick’s EV shift now, the primary manufacturing Buick EV for the U.S. is not scheduled to go on sale till 2024, with an unveiling later this 12 months. Probably to be EV crossovers, the deliberate lineup of Buick EVs will use the identical Ultium battery and motor structure as different upcoming GM electrical fashions.