Bruce Willis’ Rep Debunks Report That His Likeness Rights Have been Offered

A consultant for Bruce Willis has debunked a report that the actor offered away his likeness rights to a deepfake firm for future tasks.

Final week, a report circulated the online that Bruce Willis has offered the rights to his likeness to a deepfake firm referred to as Deepcake. This is able to’ve made the actor the primary one in Hollywood to arrange a deal of this kind, however based on THR, his representatives are denying this report.

In an announcement launched to THR, Bruce Willis‘ representatives debunked such studies, explaining that Willis has not offered his likeness to a deepfake firm for future roles, on condition that he’s now retired from appearing. The consultant acknowledged that the actor “has no partnership or settlement with this Deepcake firm.”

THR studies {that a} publicist for Deepcake confirmed to them that the rights to Bruce Willis’ digital likeness are unable to be offered, on account of the truth that by default, they’re owned by him. In addition they report that the corporate’s involvement with Willis was arrange by means of his representatives at CAA. This spokesperson for Deepcake revealed that the corporate created a digital twin of the actor for 2021 advert campaigns, with future makes use of of his likeness solely to be approved by Willis himself.

Again in March, Bruce Willis’ household introduced that the 67-year-old actor was formally retiring from appearing, after receiving an aphasia prognosis, which is the lack to understand or type language due to harm to particular mind areas. The actor has been one of the prolific film stars of his time, because of his breakout position within the Eighties tv sequence Moonlighting and his iconic work as an motion movie star, notably together with his position as John McClane within the Die Onerous movie sequence. Willis has additionally starred in different beloved movies similar to Pulp Fiction, The Fifth Component, Armageddon, The Sixth Sense, Unbreakable, Sin Metropolis, Moonrise Kingdom and Looper.

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Supply: THR