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Cross the popcorn. Coinbase CEO Brian Armstrong simply introduced a brand new movie titled Coin: A Founder’s Story can be out there to stream on Prime, YouTube, and elsewhere as of Friday. Because the title suggests, it’s the story of Armstrong and his firm, produced by a filmmaker whose earlier topics embody the Alaskan wilderness and the sport Go.
A trailer for the movie reveals interviews with crypto luminaries like Vitalik Buterin and Katie Haun together with footage of Armstrong’s early childhood, interspersed with geopolitical scenes and slogans about Bitcoin and financial freedom. In a Twitter thread concerning the movie, Armstrong says it reveals the “good, dangerous, and ugly,” and that his objective was to demystify each company founders and crypto itself.
Armstrong describes the movie as a documentary, however is it actually? Documentaries will not be sometimes commissioned by their topics, and the trailer, as one Twitter pal wrote me, feels extra like a hagiography. This raises the query of why Armstrong backed such a mission within the first place.
An individual near Armstrong tells me that one among his motivations is to keep away from the destiny of Mark Zuckerberg, who grew to become outlined within the in style creativeness as a sneaky little creep because of the 2010 Oscar winner The Social Community. On this sense, Armstrong believes that the media has a malicious agenda to smear tech executives and can by no means give him a good shake, so he would possibly as nicely inform his personal story first.
Armstrong’s choice to make his personal “documentary” can also be constant along with his long-time behavior of attempting to invent issues from scratch, be it the media (“we’ll publish the reality”) or philanthropy (a plan to boost “$1 billion”) or the Securities and Change Fee. Even when these efforts usually go away Armstrong with egg on his face, he stays undaunted in his objective of doing issues on his personal phrases—a high quality that, in equity, is important for these uncommon people who can construct a public firm.
Coinbase buyers, in the meantime, are probably wishing Armstrong would spend rather less time on his Hollywood aspirations (which additionally embody an NFT-based animated movie) and a bit of extra time tending to the corporate’s languishing inventory worth. However for now, let’s reserve judgment and easily notice the movie is a primary for the crypto trade and one other unique choice by one of many house’s most influential individuals.
Jeff John Roberts
jeff.roberts@fortune.com
@jeffjohnroberts
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