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DS Spiceco, part of the DS Group, has launched a brand new marketing campaign for Catch Salts and Spices, #Kyunki Khana Sirf Khana Nahi Hota. Conceptualized by Dentsu Artistic, the marketing campaign highlights the thought that meals encompasses a plethora of creations- reminiscences, bonds, custom and values, thereby bringing the model nearer to a shopper’s day by day life.
Akshay Kumar and Bhumi Pednekar are roped because the face of the idea that meals is a language which is used to precise a myriad of feelings. Akshay Kumar stated that Indians not simply take pleasure in meals, but additionally relish it. He added that he’s happy to be part of the model, Catch Salts & Spices, and its new marketing campaign. “Meals for me has at all times held a bigger that means. It’s a delight to painting this emotion on display screen.”
Bhumi Pednekar reiterated that Catch Salts & Spices has turn into a family identify with its big selection of merchandise. She stated that she believes the way in which to somebody’s coronary heart is thru meals and therefore resonates with the considered Kyunki Khana Sirf Khana Nahi Hota.
Sandeep Ghosh, Enterprise Head, DS Spiceco Pvt. Ltd., stated that spices are the soul of Indian delicacies. He acknowledged that Spiceco as a model needs to personal the customers’ kitchens with its vary of spices. “The brand new marketing campaign would convey out totally different nuances of shopper’s interactions with meals. I’m delighted to welcome Akshay and Bhumi, who’ve elevated our proposition with their efficiency.”
Ajay Gahlaut, Group Chief Artistic Officer of Dentsu Artistic, stated that for the corporate meals is extra than simply gasoline for the physique, usually it’s how folks specific themselves and the way they present take care of one another. “It’s in regards to the bonding and conversations that occur over meals. That’s the thought behind this marketing campaign, and I’m thrilled to see it lastly come to life.”
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