Bob Workman promoted to SVP, Worldwide Model Partnerships, Warner Music and GM of WMX UK

Warner Music has promoted Bob Workman to the twin function of SVP, Worldwide Model Partnerships, Warner Music and Normal Supervisor, WMX UK.

In his new place he’ll report into Maria Weaver, President, WMX, whereas working carefully with Simon Robson, President, Worldwide, Recorded Music, Warner Music Group.

Workman will work alongside Camille Hackney, Chief Partnerships Officer and Head of World Model Partnerships at Atlantic Information US, and Claudia Butzky, EVP, Model Partnerships and Sync at Warner Information US.

Warner says that each one three will proceed to play a key function in Warner Music’s World Model Partnerships Council.

The transfer can even see Warner Music’s UK Model Partnerships crew develop into a part of the worldwide WMX division.

Workman will retain his place on the Warner Music UK Senior Administration Crew, “guaranteeing shut alignment between WMX and the UK recorded music enterprise”.

Lately, the corporate’s UK Model Partnerships crew has labored on campaigns for main artist offers together with Ed Sheeran x Heinz, Dua Lipa x TikTok and quite a few present tour companions for Coldplay.

Inside the previous couple of weeks the crew have launched two Gorillaz collaborations with BOSE and Smirnoff. The inventive arm of the crew have additionally launched a marketing campaign for Clark’s Originals with Liam Gallaghe.

Workman started his profession in promotions at Island Information earlier than transferring to Intestine Response as Head of Promotions. He quickly grew to become Advertising Director for the Intestine Information label, overseeing the marketing campaign for Tom Jones’ multi-million promoting RELOAD album, in addition to launching the brand new dance music label Gusto.

In 2003, Workman helped set up Spin Music, one of many UK’s first companies specialising in music and model partnerships.

He then joined EMI Music in 2008 to move up a newly fashioned Model Partnerships enterprise. Warner says that it when it acquired the Parlophone Label Group, Workman ‘started lending his appreciable data in partnerships”.

“I’m excited to be moving into this new function and dealing carefully with Maria Weaver and Simon Robson as we scale-up our model partnerships proposition world wide.”

Bob Workman

Bob Workman mentioned: “Enabling artists to attach with sympathetic manufacturers to inform tales and attain new audiences is a key a part of what a document firm does within the twenty first century.

“We’ve acquired a robust monitor document of attaining that in lots of markets, however we all know we will do extra to coordinate our efforts internationally and faucet alternatives in rising economies.

Added Workman: “I’m excited to be moving into this new function and dealing carefully with Maria Weaver and Simon Robson as we scale-up our model partnerships proposition world wide.

“And I’m happy that the wonderful Model Partnerships crew right here within the UK will now be capable of profit from being a part of the WMX household whereas nonetheless working carefully with Tony Harlow and all our unbelievable British labels.”

“Bob has a superb monitor document in a enterprise that may typically be advanced and delicate.”

Maria Weaver 

Maria Weaver added: “Bob has a superb monitor document in a enterprise that may typically be advanced and delicate. He has an actual really feel for each artists and types and is aware of when a challenge is true for each.

“We’re eager to get to work increasing our presence in key markets and dealing with manufacturers wherever they’re headquartered to ship much more worth for our artists. I’m additionally delighted the good UK Model Collaborations crew will now be a part of our WMX powerhouse.”

“We’re trying to strengthen our world community functionality to present all our artists world wide the very best alternatives. Bob is ideally suited to work with our gifted worldwide groups to speed up this mission.”

Simon Robson, Warner Music Group

Simon Robson, President, Worldwide, Recorded Music, Warner Music Group, concluded: “Model partnerships have gotten an more and more vital of our enterprise, as they’ll present a helpful further income stream and elevated profile for our artists.

“We’re trying to strengthen our world community functionality to present all our artists world wide the very best alternatives. Bob is ideally suited to work with our gifted worldwide groups to speed up this mission.”Music Enterprise Worldwide