Bira 91 buys The Beer Cafe; plans to open restaurant division

Homegrown beer-maker Bira 91 has reportedly purchased India’s largest alcobev chain The Beer Cafe in an all-stock deal. The pub chain will, after the deal, change into a fully-owned subsidiary of Bira 91. The Beer Cafe traders together with promoters Rahul and Bineeta Singh, will get shares of Bira 91.

The deal is predicted to learn each the events as Bira 91 will get a retail presence within the pub chain’s 33 retailers, whereas The Beer Cafe will get the corporate’s assist in improvements and provide chain, stated a report in The Financial Occasions.

The acquisition comes at a time when eating is seeing a double-digit development, after the pandemic compelled eating places and bars to close down intermittently. The beer market has additionally recovered to pre-COVID numbers.

Bira 91 CEO Ankur Jain stated that the deal will strengthen the beer-maker’s play in pubs in addition to construct a direct-to-consumer platform with a deal with beer.

The Beer Cafe administration staff, helmed by founder and CEO Rahul Singh will proceed to steer its operations, and shall be answerable for Bira 91’s restaurant division. The massive-format, craft beer-focussed shops shall be run underneath the title of Bira 91 Taproom, the report added.

Bira 91 has traders together with Sequoia Capital, Belgium’s Sofina, and Japan’s Kirin Holding. The corporate is current in over 500 cities throughout 15 nations.

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