Beyoncé stars in an irresistibly energetic new advert marketing campaign for Tiffany & Co.
The upbeat video is ready to Bey’s tune “Summer time Renaissance” — the final observe on her seventh studio album Renaissance –– and options a number of dancers, together with herself, sporting beautiful gems from the posh jewelry retailer.
The promo helps Beyonce’s latest advert marketing campaign “Lose Your self in Love” with Tiffany & Co., with whom she has a year-old partnership. The undertaking follows final 12 months’s “About Love” marketing campaign, launched in August, by which the singer starred together with her hubby Jay-Z. Now, Beyonce is entrance and centre within the new movie, impressed by ’70s membership tradition.
All through the minute-long clip, Bey shines in a wide range of signature Tiffany & Co. jewels, just like the 10-carat spherical sensible diamond ring. The Grammy-winning artist additionally wears a customized 18-karat gold necklace, particularly created for the marketing campaign, that was made 3 times larger than the unique graduated-link piece from Tiffany & Co.’s HardWear assortment.
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The black-and-white movie, directed by Grammy Award winner Mark Romanek, was shot utilizing a uncommon 65 mm digicam. Based on Tiffany & Co.’s Government VP of product and communications, Alexandre Arnault, the movie was conceptualized as an exploration of fearless creativity.
“‘Lose Your self in Love’ embodies the fantastic thing about self-love and empowered magnificence,” he stated. “Beyoncé is an inspiration to so many as a result of she embodies these qualities. We’re honoured to proceed our partnership for the second 12 months in a row and usher in an thrilling new period of affection.”
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Tiffany & Co.’s ongoing partnership with Mr. and Mrs. Carter helps its About Love Scholarship Program — a collaboration with Beyonce’s BeyGOOD charity and Jay Z’s Shawn Carter Basis. The specialty retailer pledged $2 million in scholarship funds for college kids of Traditionally Black Faculties and Universities (HBCUs) in artistic fields like the humanities.
Whereas Beyoncé has but to launch an official music video for her newest album Renaissance, the brand new marketing campaign video serves as an in depth second and even options the holographic horse pictured on the album cowl.