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EXCLUSIVE: Banijay balloon format Blow Up is being inflated in Germany.
RTL Germany has ordered an area model of the Dutch authentic, which will likely be produced by Temptation Island indie Banijay Productions Germany. The format has additionally been picked up by Australia’s Channel 7 and 7plus in current weeks.
Revealed by Deadline simply previous to this 12 months’s February London Screenings, the Lego Masters-model program sees balloon artists compete in distinctive challenges to try to impress judges with mesmerizing creations.
In The Netherlands, the collection aired earlier this 12 months and was 168% up on slot common for 6-12 12 months olds, in keeping with Banijay.
“Blow Up delivers contemporary, joyful, high-energy leisure, which layers jeopardy, talent and awe-inspiring creations,” stated Banijay International Head of Content material Operations Lucas Inexperienced. “A celebration of unbelievable craftsmanship and creativeness, the present completely enhances our excellent portfolio of extremely regarded competitors actuality codecs, sitting alongside the likes of MasterChef.”
The information comes with Mipcom only a week method and Blow Up will likely be one in all distributor Banijay Rights’ flagship titles in Cannes, alongside the likes of Love Triangle, Le Plus Grand Karaoké de France and ITV’s Starstruck.
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