Balenciaga Attacking Advertising and marketing Company to Deflect Errors, Sources Declare

Balenciaga’s on the lookout for a scapegoat after the backlash towards its youngster BDSM-themed marketing campaign, and that is the actual purpose it is suing a advertising company for $25 million … so says a supply near that company.

Sources linked to the controversial picture shoot inform TMZ … the company, North Six, has labored with Balenciaga prior to now, however wielded no inventive energy on this specific photoshoot. As a substitute, we’re informed its staff solely handled logistics like crew, tools and places.

Extra particularly, we’re informed the corporate had completely nothing to do with the set design for the shoot … which featured younger fashions posing in a cluttered workplace with a desk that appeared to have authorized docs relating to a Supreme Courtroom case coping with youngster pornography.

Our sources additionally say North Six staffers weren’t current on the time of ultimate staging, however we’re informed the company did rent a third occasion set designer, Nicholas Des Jardins, who was there. He is additionally listed as a defendant within the lawsuit, but it surely’s unclear if Balenciaga is immediately blaming him for putting the kid porn doc on the desk.

We have reached out to Nicholas for remark … up to now, no phrase again.

One other supply tells us Balenciaga is simply slamming exterior events like North Six as a method to deflect detrimental consideration from letting this occur. Keep in mind, Kim Kardashian — who’s lengthy partnered with the model — condemned the design home and demanded it takes motion to keep away from this type of scandal sooner or later.

We’re informed many consider there isn’t any means a model as large as Balenciaga would not have seen the images earlier than approving the marketing campaign.

As we reported, the posh vogue model sparked outrage and requires a boycott after the advertisements had been launched … exhibiting youngsters gripping teddy bears carrying what many noticed as S&M gear.