Australia Studies Report Drama Manufacturing Expenditure Of $2.3Bn – Deadline

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Manufacturing expenditure on Australian scripted content material reached an all-time excessive of A$2.29BN ($1.47BN) within the 2021-2022 interval to June, in line with Display screen Australia’s annual drama report, with a file A$1.51BN spent on Australian titles and A$777M on overseas productions. 

General, A$2.29BN was spent throughout 162 productions that began manufacturing or post-production in Australia through the interval, in comparison with A$1.94BN spent throughout 163 productions in 2020/21. 

The report mentioned the rise was pushed by a file spend on Australian theatrical options (A$786M up from A$495M final yr), in addition to a file spend on Australian subscription TV and SVOD titles, for which manufacturing quantity has tripled in comparison with the earlier yr. 

Nonetheless, spend on overseas productions capturing in Australia dropped by 44% from its file excessive within the earlier yr to A$442M, though the report famous this determine was nonetheless 19% above the five-year common. Inbound productions through the interval embrace Joe vs Carole, Nautilus and second seasons of La Brea and Younger Rock. 

Spend on overseas Put up, Digital and Visible results work (PDV) hit a brand new file of A$335M, up 22% from the earlier yr, with titles together with Borderlands and Lyle, Lyle, Crocodile.

Australia’s Location Incentive grant program is scheduled to run till 2026/27, and supported six overseas dramas within the 2021/22 interval. Elevated PDV-only exercise was supported by the Australian authorities’s 30% PDV Offset.

Display screen Australia CEO Graeme Mason mentioned: “Hitting properly over the $2BN mark is an unimaginable milestone for our sector, and it’s actually a bumper yr for Australian scripted content material – to have native productions make up 66% of this spend is extraordinary. Distinctly Australian tales proceed to captivate audiences right here and abroad, with Heartbreak Excessive reaching the highest 10 on worldwide Netflix charts, and exhibits from Bluey to Bump taking the world by storm.”

Spend on Australian options reached a file A$786M through the interval, a rise of 59% on the earlier yr, despite the fact that the general variety of productions declined, as funding was centered on bigger-budget titles corresponding to George Miller’s Furiosa, Robbie Williams biopic Higher Man and Garth Davis sci-fi thriller Foe. Most tasks had been made for over A$5M, whereas the variety of titles made for underneath A$1m continued to say no.

“It’s no secret that the content material panorama throughout movie, tv and on-line has modified and viewing habits are frequently evolving,” mentioned Mason. “That is most evident within the discount in movies being produced for theatrical launch, the shift in drama spend from tv to on-line platforms, and the growing spend on premium drama.”

Spend on Australian drama produced for subscription TV and SVOD companies elevated to a file A$445M throughout 29 titles, in comparison with A$119M throughout simply 9 titles the earlier yr. Manufacturing elevated throughout most platforms, together with Stan, which had seven titles, together with Dangerous Behaviour and Bump seasons 2 and three, whereas Netflix, Amazon Prime and Paramount+ every had 4 Australian titles enter manufacturing. 

Spend throughout tv and streaming tasks as an entire additionally elevated – almost doubling to A$655M throughout 62 tasks. However reflecting traits globally, spend on free-to-air and BVOD (broadcaster video on demand) has been in regular decline since 2000/01, when 715 hours of normal drama was produced for free-to-air TV. This yr, simply 278 hours had been generated, though spend was up barely by 8% to A$208M in comparison with the earlier yr. 



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