Audi Rebrands Its Subscription Service As “Audi On Demand,” Provides Electrical Fashions

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Audi has introduced that its U.S. subscription service, Silvercar by Audi, will likely be rebranded as “Audi on demand,” as of as we speak. The newly named service affords extra providers, automobiles, and extra.

The app-based rental service is out there at collaborating Audi dealerships all through america, and affords clients extra methods to work together with the model’s automobiles. It affords leases with versatile phrases that may be as quick as a day or final many months.

Audi is now additionally providing a rental choice that may last as long as one yr, in some circumstances, as a part of this rebranding effort. As well as, the service will now provide fully-electric automobiles, just like the Audi e-tron Sportback.

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Pricing for all of this isn’t made clear in Audi’s launch, and seems to rely on availability and site. Nonetheless, renting an e-tron SUV from Audi South Coast, in Orange County, California, from February 6 to February 7 would value a complete of $141 for the day, in response to the Audi on demand web site, $942 for the week of February 6 to 13, and $3,904 for the 30-day interval between February 6 and March 7. I’m not capable of guide a year-long time period on the dealership.

“Shopper behaviors are altering and Audi is listening,” mentioned Sara Whiffen, VP of Technique, Mobility & Retail Operations at Audi of America. “Audi on demand permits us to satisfy the rising want for short-term and long-term mobility experiences—native rental choices, longer take a look at drives, versatile short-term transportation, and lease bridges—addressing client calls for and expectations in as we speak’s quickly altering journey setting.”

Silvercar was based in 2012 and, at first, provided solely silver automobiles from the Audi model. The automaker has been a longtime investor within the enterprise, which it mentioned on the time represented the “way forward for the automotive rental trade.”

Audi on demand providers are actually obtainable at 38 dealerships, and extra are anticipated to supply the service by the tip of 2022.

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